Home topics small-business-resources sales-and-marketing Hot Tips Marketing Hot Tips Get more value from your advertising dollar Guest Author July 27, 2011 Many small business owners take a shotgun approach to advertising hoping they will hit their target. This approach can waste time and money and the reduced returns can harm your business. Now is the time to re-think your advertising strategy. Get the most bang for your advertising buck by following these eight tips: Reach your target market To ensure your advertising campaign is effective you need to speak with the right people. Start by reviewing the demographics of your current client base. If you are already successful in one geographic region, age group or industry then look at maximising the exposure to other potential customers in that same group. Find out which publications or websites target these people and look at advertising there. You need more than one advertisement An advertising strategy is a plan that you commit to for the long term. Advertising results are not always instant. It is best to advertise in the same medium repetitively, rather than placing ad hoc advertisements here, there and everywhere. It generally takes 3 exposures to your same advertisement before a potential client will respond. By advertising on a regular basis it shows that you are committed to finding new clients, and the next time you advertise, they may be in a position to respond. Have a call to action To gain instant results from your advertising campaign include a