Tags Business marketing

Tag: business marketing

A guide on how to develop the right personas for your business

The world is changing at lightning speed and the way we conduct business and engage with clients and customers is also changing at lightning...

Perfecting your online business card: how to find a website developer who can make all the difference

Your website is often the first impression that a potential customer has of your brand. These days, people look online when they are searching...

Real results in real time: smart ways to upgrade your trade show marketing plan

Business to business marketers consider in-person events their most effective tactic for good reason: networking is the means by which new partnerships, innovations and...

Top trade show tips: making your booth the most desired destination on the floor

Trade shows are an excellent opportunity to find new customers and make new contacts, but the only way you are going to get out...

Leads are life: Make your small business thrive with better sales

In the business world, if you’re not growing, you’re dying. Generating new clients and discovering new sources of revenue are a must if any...

5 reasons why PR is critical for the success of your Startup

  When I came to Australia from the UK, via Hong Kong, and started my ‘’start-up’’ business, I didn’t know anyone and almost no one...

At eye level: A look at the marketing potential of the classic lanyard

  The lanyard. It seems like such a boring piece of whatever it is. You use these things to hold phones and cameras, and keys. But,...

Six steps to a successful customer experience program

Over the past decade, the balance of power in the consumer-company engagement dynamic has shifted unequivocally in favour of the customer. Once upon a time,...

Is virtual window-shopping the first truly measurable advertising billboard?

Ambient advertising is all about placing ads on things (and in places) you wouldn’t normally expect to see an ad. But is there a foolproof way of measuring its ROI? Not really, which is why businesses are turning to interactive window-shopping campaigns.

Get more value from your advertising dollar

Many small business owners take a shotgun approach to advertising hoping they will hit their target. This approach can waste time and money and the reduced returns can harm your business. Now is the time to re-think your advertising strategy.

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Why is Australia seeing fewer female CEOs?

Fewer women are running the country’s top 200 ASX-listed companies in 2020 compared to the last four years, according to the Chief...

Coronanomics – What we’ve learnt about the economics of COVID-19

If trade bought prosperity to all corners of the world, then COVID-19 is showing the dark side of an interdependent world.

Should you incorporate an AI strategy into your business?

With both government and companies eagerly adopting artificial intelligence (AI) strategies, we explore how AI could also streamline and scale your business....

‘A 10,000 per cent increase in page views in 2 weeks’: how to scale up in a crisis

As a telehealth provider, Coviu experienced a sudden surge in customer demand during the pandemic. Their website saw a 10,000 per cent...

Unemployment rate drops, defying forecasts

Official ABS figures released today show that the unemployment rate has fallen to 6.8 per cent in August, down from 7.5 per...

Qantas disrupts financial services industry with SME business loans

Qantas will start referring business frequent flyers to lending platform Valiant Finance. This partnership helps Qantas members access working capital, asset finance...

Employees willing to salary sacrifice for flexible working: Research

Research from payroll and HR software solutions provider, Ascender, shows that more than one in three (37 per cent) of Australians are...

Let’s Talk: The Right Reasons

A strong story behind a business's inception can have a powerful effect on customers. Customers may identify with a founder's back story...