Aldi and Coles have come out on top amongst the big supermarket chains in customer service, with Aldi leading the field with a 92 percent approval rating from shoppers.
Grocery buyers rated the German supermarket chain as having the best customer service in the categories of bread, fruit and veg, dairy, general merchandise and packaged goods.
According to the Roy Morgan Supermarket Satisfaction Report, Coles also trumped Woolworths with higher scores in the seafood and packaged groceries categories.
Overall, steady long-term customer satisfaction scores for Coles has it pulling ahead of its main rival by 3 percentage points.
“Coles are once again teetering at their highest ever customer satisfaction levels in five years on the back of a strong month in the August result,” Roy Morgan Research communications director Norman Morris said.
“IGA remains in last position, considerably lower than they were at the start of the year.”
The report revealed that IGA has dropped in the Meat, Deli and Dairy categories, with a drop of nine points in the packaged goods category.
