Zambrero’s CEO on the franchise’s growth rate and the social cause that is its ‘beating heart’

By James Harkness · 17 May 2017 · Featured

Zambrero’s CEO on the franchise’s growth rate and the social cause that is its ‘beating heart’

Meet the CEO behind Zambrero's explosive growth

Zambrero's national footprint has skyrocketed by 750% in just five years. But what's driving this rapid expansion and giving the brand a unique edge in the market?

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Summary

Over a five-year period, homegrown Mexican fast-food franchise Zambrero has increased its national footprint by around 750%. The company’s CEO of more than three years, Karim Messih, spoke to Dynamic Business about the 12-year-old brand, including the humanitarian cause that has contributed to its rapid growth as well as its expansion into overseas markets. Beating […]