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Zambrero’s CEO on the franchise’s growth rate and the social cause that is its ‘beating heart’
Over a five-year period, homegrown Mexican fast-food franchise Zambrero has increased its national footprint by around 750%. The company’s CEO of more than three years, Karim Messih, spoke to Dynamic Business about the 12-year-old brand, including the humanitarian cause that has contributed to its rapid growth as well as its expansion into overseas markets. Beating […]
