What exactly makes an ‘In Demand’ employer? In Australia, it seems workers have dollar signs in their eyes.
Perhaps in a last ditch effort to jump on the dwindling mining boom, a new 2013 list of the most in demand employers is dominated by resources sector companies.
LinkedIn compiled the list, and the top 10 for 2013 were:
1. Rio Tinto
2. Leighton Contractors
3. Google
4. John Holland
5. Origin Energy
6. Microsoft
7. Worley Parsons
8. NBN Co Limited
9. Qantas
10. Accenture
The rankings are a measure of the most sought-after employers, based on the number of prospective employees who are familiar with a company (brand reach), and the number of prospective candidates who are interested in working for a company (engagement).
The Australian findings act as part of a global set of rankings, which were determined by analysing more than 25 billion member and company interactions from LinkedIn’s 238 million membership base.
Currently in Australia, there are over 4 million members to the professional networking website.
“The top 10 Most InDemand Employers in Australia are great examples of companies investing in their talent brand and their results demonstrate the return on their investment,” Tim Grogan, Talent Brand Strategist at LinkedIn said.
“Our research shows that almost all Australian recruiters think that a company’s employer brand has a significant impact on its ability to hire great talent. It is crucial that organisations understand how they are perceived by prospective candidates in order to remain competitive in hiring and retaining talent,” he added.
Companies can determine how well they are reaching and engaging talent via LinkedIn’s Talent Brand Index — a tool that helps employers gauge how attractive they are to external candidates on LinkedIn.
