SMEs face an ever-increasing need to understand their customers better.
To thrive and stay ahead of the competition, SMEs must provide quality products and services and establish meaningful connections with their customer base. This is where customer feedback and sentiment analysis tools come into play.
Customer feedback and sentiment analysis tools empower SMEs to delve deeper into the minds of their customers, extracting valuable insights from various sources, such as surveys, online reviews, social media posts, and more.
By analysing customer sentiments and perceptions, these tools offer SMEs a window into understanding customer satisfaction, preferences, and pain points. Armed with this knowledge, SMEs can make data-driven decisions, optimize their offerings, and tailor their marketing strategies to resonate with their target audience.
In this edition of Tech Tuesday, we will explore some of the top customer feedback and sentiment analysis tools available to SMEs. From user-friendly survey platforms to advanced AI-driven analytics, we will delve into the capabilities of each tool and how they can be leveraged to gain a competitive edge in the market.
Qualtrics
Qualtrics is a comprehensive experience management platform that allows SMEs to collect customer feedback through surveys, polls, and online forms. It provides advanced sentiment analysis features to gauge customer sentiment and emotions from open-ended responses.Qualtrics offers various pricing plans, including a free plan with limited features. Paid plans start at around $99 per user per month, with more advanced plans available for enterprise-level needs.
SurveyMonkey
SurveyMonkey is a user-friendly survey tool that SMEs can use to create and distribute online surveys. It offers basic sentiment analysis to help SMEs understand the overall sentiment of their customers. SurveyMonkey offers a free plan with basic features. Paid plans start at around $32 per user per month for individual use and may vary for team or business plans.
Medallia
Medallia is an enterprise-grade customer experience management platform that enables SMEs to capture customer feedback across multiple touchpoints. It offers advanced sentiment analysis to identify trends and sentiment drivers. Medallia’s pricing is typically customized based on the specific needs and size of the SME. You would need to contact their sales team for a quote.
MonkeyLearn
MonkeyLearn is an AI-powered text analysis tool that SMEs can use to perform sentiment analysis on customer reviews, feedback, and social media comments. It offers easy integration through APIs.MonkeyLearn offers a free plan with limited usage. Paid plans start at around $599 per month, with customized pricing available for higher-tier plans.
Brandwatch
Brandwatch is a social media listening and analytics tool that SMEs can use to monitor online mentions, track brand sentiment, and gain insights into customer perceptions. Brandwatch’s pricing is tailored to each SME’s requirements, and you would need to request a quote from their sales team.
Clarabridge
Clarabridge is an AI-driven customer experience management platform that offers sentiment analysis and text analytics to help SMEs understand customer feedback from various sources. Clarabridge offers customized pricing based on the specific needs and scale of the SME. You would need to contact their sales team for pricing details.
Reputation.com
Reputation.com is a reputation management platform that helps SMEs monitor and manage online reviews and customer feedback. It provides sentiment analysis to assess brand perception. Reputation.com’s pricing is customizable, and you would need to contact their sales team for a quote.
Lexalytics
Lexalytics is a text analytics tool that offers sentiment analysis capabilities for customer feedback, social media posts, and online reviews. It provides insights into customer sentiment and emotions. Lexalytics’ pricing is not openly available on their website, so you would need to reach out to their sales team for pricing details.
Hootsuite Insights
Hootsuite Insights is a social media listening tool that SMEs can use to track brand mentions and customer sentiment on social media platforms. Hootsuite Insights’ pricing may vary based on the specific needs of the SME. You can contact their sales team for more information.
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