Home featured Expert Featured Let's Talk Expert Let’s Talk: The Startup Generation Rebecca Thacker February 27, 2019 How do we ensure that the startup market doesn’t become saturated? In less than 10 years, Australia has experienced a startup explosion with innovative entrepreneurs founding some of Australia’s most exciting and successful businesses. And with one of the world’s strongest economies, Australia is home to a thriving startup ecosystem, but how do we ensure the market doesn’t become saturated? According to general partner of Our Innovation Fund, Jerry Stesel, “The Australian startup ecosystem has developed some incredible people and businesses and we think there is an exceptional amount of opportunity yet to be generated.” Australia is still a growing market for startups and in this competitive era, it’s important for budding entrepreneurs to go beyond B2B marketing and connect personally with their customers. Serious Levity CEO, Michael Langdonsays: “A play button is the most attractive Call to Action button there is, so embrace it and showcase your personality – through video … Remember, you’re not in B2B or a B2C market – it’s now all H2H: Human-to-Human. Use video to make those all-important human connections.” In this week’s issue of Let’s Talk we asked business leaders their thoughts on The Startup Generation … How do we ensure that the startup market doesn’t become saturated? Adam Theobald, Founder, Ordermentum and Hey You (formerly Beat the Q) In my opinion it’s too late – the startup market is already saturated. But that’s ok. Startups