Home featured Featured Let's Talk Featured Let’s Talk: Perspective Gali Blacher August 28, 2018 If you could turn back time would you do anything differently? Hindsight can be both a negative and positive thing- we learn from our mistakes but we also wish we didn’t have to make that mistake in the first place. But, founders continuously grow and learn as time goes by and mistakes are often the best ways to learn important lessons. Dynamic Business asked founders what they would do differently if they turned back time? Phoebe Netto, Founder, Pure Public Relations Perspective: I would have not been reluctant to promote my expertise and the benefits my business brings. So often craftsmen, creators and practitioners are thrust into the role of growing a business when all they really want to be doing (and all they know how to do) is what they’ve been trained to do. Being that practitioner who started my own PR business, almost ten years ago now, I can wholeheartedly affirm that not only can you be taught to sell, you can learn to love it. Especially when you see the benefit your business can bring to your customers or clients. If I could turn back time, I would have learned that sooner. Reuven Barukh, CEO, Live group: I would invest in core systems from day one. We’ve recently invested in improving our CRM, marketing automation and ticketing to streamline our sales process and better leverage data. However, had we invested in these systems