Home featured Expert Featured Let's Talk Expert Let’s Talk: Future-proofing Gali Blacher November 28, 2018 With Christmas time coming up- it’s easy to just focus on the task ahead. But it’s also important to make sure your business is future-proofed. Dynamic Business asked founders what their businesses are doing to make sure they are future proof. Jake Colvin, Co-Founder, Director of International Operations, Owlet Baby Care: The best method for future-proofing your business is to create gold standard products or services that meet the needs of your target audience. At Owlet, we’ve spent tens of thousands of hours researching, developing and testing products with new and expecting parents to ensure our offering delivers more than our competitors. Speak with your customer community and understand what they care about now and anticipate what their needs will be in a few years. Above all, listen to feedback. Ask what your customers would improve about your product and then align their suggestions with third-party research results (i.e. your Net Promoter Score) to prioritise the list of actions. By continuously learning, iterating and watching for market opportunities you’ll be in a greater position to ensure business longevity. Sam Allert, Chief Executive Officer, Reckon Australia: “Your business needs money to survive. As such, steady cash flow should be the first move to improve resilience. Regular cashflow forecasts are important to keep track of what is going in and out, and it’s particularly important to leave room for late payments or unexpected repairs. Even if your