Home featured founders-playbook Shaun Krenz, founder of Ausfitness Expo Founder’s Playbook Founder’s Playbook Founder’s Playbook: Shaun Krenz on building AusFitness Expo from the ground up Yajush Gupta May 12, 2025 Have an idea of your numbers and keep reviewing them and refining them as you get more comfortable with your business model and its progress. This week’s Founders Playbook features Shaun Krenz, a key figure in the Australian fitness industry. Shaun has been involved in the evolution of fitness expos, with an eye for emerging trends and new products in health, fitness, and wellness. Starting as a personal trainer, Shaun launched the Fitness Expo in 2009 and has since overseen more than 30 major events. Today, the AusFitness Expo draws around 40,000 attendees, showcasing over 300 products and hosting ten or more live sporting events every year. It is the largest event of its kind in the Southern Hemisphere, drawing attention both locally and internationally. Getting started The turning point came in March 2020. Shaun recalled how the company that had acquired his previous business collapsed during the pandemic, making him redundant. “This abrupt change lifted all my non-compete clauses,” he said. That opened the door for something new. By July that year — with the world still grappling with uncertainty — he had teamed up with a new ownership group to relaunch under the AusFitness Expo brand. “Despite the challenging timing, our strong belief in the platform’s potential and my extensive network helped us quickly recapture and scale the