Small businesses are becoming increasingly challenged by changes in customer behaviour and the rapidly evolving the digital age; but one message is clear: small businesses need to find more effective, proven and profitable marketing methods. Most small businesses think that they need to be on Facebook as that is what everyone is telling them, however social […]
The name of the business game for 2016 is digital marketing. Entrepreneurs are more prolific than ever, but with so many choices before you on how to approach marketing, starting up a business, and managing your employees, it can be difficult to know what the most important tips and techniques are. Curious in how to […]
Nearly all early-stage startups have a very limited cash flow, meaning that founders have to be picky about where funds go and why. When it comes to marketing, entrepreneurs are faced with a tough decision: spend limited resources on marketing, or inject funds into product development, following the mantra, “build it and they will come.” […]
Let’s be honest; nobody likes to put more effort into something, when he can have same results with less. This state of proceeding with something with little difficulty, we know as convenience, is therefore something that is instantly appealing to the widest amount of people, which could be otherwise divided by the myriad of other […]
Creating an offline marketing strategy is often neglected by small businesses, because online marketing is cheaper, more convenient, and increasing in importance for generating sales. Online purchases are on an upward trend each year, so it makes sense to allocate more resources to online marketing. However, offline marketing is still effective! Because fewer businesses are […]
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