Tech

The next time you see someone peering intently at the screen of their smartphone while waiting for the train, don’t necessarily assume they’re catching up on social matters or chatting with friends.

Victoria’s Small Business Festival will soon kick off for the entire month of August, and includes a series of events, which cover current business trends and issues, as well as relevant solutions and tips.

A federal government inquiry has identified major difficulties for consumers who attempt to obtain refunds for app purchases.

Word-of-mouth has long since been integral to business growth – but in the online-age, a negative review can reach hundreds in an instant.

As a small business owner, you have to wear so many hats. In many cases you’re the finance department, the IT department, the marketing department, the HR department, the list goes on and on.

In a classic example of identifying and acting upon a gap in the market, this serial entrepreneur has brought his latest idea to life.

As Australian mobile service providers roll out their 4G networks across the country this month, small business owners may be asking themselves whether its worth upgrading their devices to make use of 4G.

A number of high profile organisations are now taking applications for grants and scholarships aimed at giving talented and innovative entrepreneurs a leg up.

As people put more and more of their professional and personal lives on social media, it’s high time to make security a priority, and particularly so if you run a business.

If you’re still not convinced about the impact a mobile app or online shopping platform can have on your business, a new report on Australia’s spending habits may give you that extra push.

If you check your social media networks as soon as you wake up, you’re not alone – new research indicates that a case of FOMO is the culprit.

QR codes have been widely used as a marketing tool and when used effectively, can add value to the consumer experience. Using the codes for mobile coupons may be one such way.

The University of Queensland’s technology incubator, ilab, has been given the tick of approval by the state government with funding granted for the next two years.

Beware negative brand association – the ACCC has taken action against group buying site Scoopon, alleging it has misled consumers and businesses alike.

Post infrequently and risk missing out on valuable exposure? Or post incessantly and risk irritating customers? How much is too much?

Two years ago, cloud accounting was still very new to many accountants and most didn’t even know that it existed.

Australian start-ups are working fewer hours for better returns compared to more established SMEs.

There are more ways than ever before to contact a company – phone, email, social media, face-to-face – yet poor coordination across these channels can lead to mixed messages for customers.

Cloud computing may be the hottest thing in data storage right now, but new research reveals some companies are setting themselves up to fail.

Have you fallen into the all too common small business and start-up marketing trap of saturating social media, without tracking your return on investment?