Tech

Platforms like Twitter work best if you use them to engage with potential followers and industry leaders rather than seeing them exclusively as a way to promote your message.

“Subscriber experience” is comprehensive, focusing on how to build subscriber trust and loyalty from initial contact through registration, service delivery, customer support, billing and payment, account modification and renewal.

As a celebrant, Stephanie Longmuir would see first-hand the sadness and frustration that arose with the lack of planning left behind by the deceased.

Optus is introducing the rollover of unused data as part of a new prepaid plan.

The theory that it’s mostly unhappy customers that head online to share reviews is being challenged, with new figures suggesting it’s those happy consumers that are willing to put their positive opinions on the World Wide Web.

Using networks and tools, organisations are discovering ways to showcase products, provide responsive customer service, build brand loyalty, demonstrate thought leadership, reach new customers, recruit employees, and more.

Cloud-based accounting software company Xero and file hosting service Dropbox have today announced a strategic partnership that will see both services integrated for collaboration.

Have you ever stopped to think what it was like being an SMB just a decade ago? For some of you, this scenario might even have been a reality.

With high profile security breaches such as the iCloud and Sony hacks hitting the headlines last year, the concern for the security of our own personal information and sensitive data continues to mount as we await the next high profile attack.

In today’s super-connected, always-on era, businesses of almost any size can reach markets and customers beyond their borders with unprecedented ease.

The accessibility and advancement in technology is increasing the scope of learning strategies within small business. As a result, there has been a conscious shift away from traditional learning techniques that were often perceived as dull and boring.

“Just as you would insure your company car to protect against unforeseen events while driving on the road, so too should you insure your business against unforeseen events on the global cyber-highway.”

Three measures aimed at supporting small business were introduced yesterday as part of the Government’s $5.5. billion Jobs and Small Business package.

The streaming giant that is Netflix has seen huge success in the two short months since its Australian launch, locking in over ten times the amount of subscriptions held by its nearest competitors.

When entire companies are being founded on the bases of web – and mobile – applications, it’s time for every company to assess the value that an app can bring their business.

As 30 June looms once again, the more than 2 million small businesses across Australia are going through multiple receipts reviewing what can and can’t be claimed to lower their impending tax bill.

When it comes to technology, how confident are you that you have the right tools and knowledge to unlock your business potential? Are you well versed in technology buzzwords, or do you find yourself scratching your head at the notion the cloud is now so much more than just something in the sky?

In a big move to crack down on piracy, the Senate has passed legislation that will see infringing websites blocked in Australia.

When it comes to maximising the security of data in your office space, digitising your documents is one of the easiest ways to ensure all bases are covered.

The amount of Aussie Facebook users accessing the social media site using a mobile device for some or all their visits was at around 45 per cent two years ago, now it’s at 68 per cent.