Tech
When approaching a tech start-up, there are a lot of intervals where things could go terribly wrong. The most important element in the process to nurture is productivity, while the most damaging components are usually our own selves. Our pride, ego, anger, lack of time management skills, and lack of commitment are the detrimental things […]
Technology and tradition are continually battling it out as each fight for their place on the industrial landscape. We have Uber vs taxis, Airbnb vs hotels and now even home chefs vs restaurants. Accomplished entrepreneur, Taryn Williams, has a very different outlook on the infiltration of technology into the status quo – so alternative that after […]
It’s happened to all of us at one point or another. You’re going by your regular routine when you’re struck by an idea for a great blog post. You promise yourself that you’ll write it down later, but get lost in your tasks and eventually forget. Days pass, and you’re sitting at your desk desperately […]
Tech start-ups, by definition, are tied to the latest developments in software and technology. Usually, these companies are on the cutting edge of the market, trying to position themselves ahead of the competition by embracing the latest technology. This technology may allow an up-and-coming business to develop the latest chart-topping app, or create the newest […]
All you need to start a business these days is a tech savvy mind, a laptop and of course, some entrepreneurial drive. In fact, it would appear that we’re now experiencing an influx of new-age entrepreneurs who are busy scouring the traditional industrial landscape for opportunities, leaving no stone unturned in the process. One these […]
Going green is more than a fad – it’s an important way of life. The planet is undergoing extreme climate change, at a rate that isn’t unprecedented in temperature, but unprecedented in speed – the last time CO2 was being dumped into the atmosphere at this rate, it was due to the eruptions of several […]
Sydney-Melbourne; it’s the world’s third busiest flight route by passenger volume – so busy in fact that it wouldn’t be unusual to see the occasional, jumbo aircraft operate the brief 55 minute journey. Combine these facts with three aviation enthusiasts who have an interest in disruptive innovation and technology and we have revolutionary new service […]
When you own a small business, nothing is more important than working efficiently. We’ve found some of the best tools to help you increase productivity and profits this year. 1. Social media Social media should be at the heart of every small business marketing plan. The trick to making it work for your business is […]
Like most things that are trendy, everyone has something to say about social media marketing. Promoting your business on social media used to be something that only tech savvy Gen Y’ers did, but these days it seems to be mandatory no matter what your age or type of business. Because social media is fairly straightforward […]
According to popular opinion, it’s not what you say, it’s what you do that is most important. And it’s a principle that appears to have a broad application according to a new Australian customer-insight start up that launched today. When most of us think of ‘market research,’ we think of surveys, focus groups or even […]
There can be no debate on whether internet has seeped its way into the world of business, including small businesses. In fact, it might even be more appropriate to use the term bulldozed its way into it. And while this is definitely the case, there are still plenty of small businesses (according to some sources […]
2015 was undoubtedly the year of startups and entrepreneurs. It was the year that took the likes of Uber, Atlassian and Canva to new heights and put the brakes on Dropbox, Snapchat and Twitter. Collaborations between brands and people grew, but so did our need for niche products and individuality. We also saw digital become […]
SEM, or Search Engine Marketing, has become an integral part of achieving success online. But with so many misconceptions floating around the web as to what SEM really is, it’s easy to understand why some businesses lack confidence and just don’t know where to start. What is SEM? In today’s digital world, a good-looking, smooth-functioning […]
The question of how to build traffic is something asked more times than we all want to admit. We look at our traffic, sigh deeply, and wonder why nothing has changed since the day before. We live in an economy where everyone is fighting for consumer attention, and there’s only so much to go around. […]
On Tuesday Prime Minister Malcolm Turnbull, declared: “there has never been a more exciting time to be in fintech,” – but in truth, there has never been a more exciting time to be in any kind of innovation. We can’t deny that technological innovation came late to financial services but it’s here now and it’s […]
Traditional telecommunication networks are stuck between a rock and a hard place: their profit margins are eroding from the growing commoditisation of voice and data and yet; with capped data plans still the norm, consumers are not quite getting what they want. And the culprits – look no further than the likes of Skype, Viber, […]
In the past month, we’ve seen a number of large-scale online flash sale events take place both domestically and internationally. Black Friday and Cyber Monday in the US brought in $2.72 billion and $3.07 billion in sales respectively, while Singles Day in China saw Chinese consumers splash out a massive USD$14 billion in a single […]
In this digital age, there are matching sites for almost anything. Whether it be for dating or for finding employment, Google will fetch back a raft of options – all vying for our attention. But despite their best efforts to distinguish themselves, most of them have one fundamental element in common: their charging model. Users are […]
The buzz of open discussion, continuous foot traffic between gatherings, and routine brainstorming sessions becoming overrun with passion and excitement; that’s how life goes at an advertising agency in 1960s New York according to the popular TV series, Mad Men. And anyone familiar with this series will have noticed this: while productivity is in no […]
The work is out there to be done and the skills are out there to do it; but tradies are struggling to find jobs and businesses are struggling to find labour. Why? This is what one-time electrician, Steve Daw, calls the ‘trade hole’: “I’ve experienced first-hand the struggle to find reliable workers at the last […]
