Tech
These days our mobile phones are an extension of ourselves – we access them for almost everything. With so much time dedicated to the small screen in our hands, it makes sense for start-ups and entrepreneurs to consider launching online-only businesses. There are a number of benefits of being solely an e-commerce operation, particularly from […]
Artificial intelligence (AI) is steadily growing more sophisticated, particularly in regards to advanced decision making capabilities, making it increasingly appealing to corporations. A survey from Narrative Science shows that 62 per cent of organisations will be using AI technologies by 2018, while Gartner is predicting that three million employees worldwide will be supervised by AI […]
As with any online activity, running an ecommerce business can leave you exposed to a variety of risks. Before you launch your new venture, take some time to understand the risks of selling online, and how best to deal with them. [Note: This article is Part 4 in a seven-part series by Chris Dahl providing an […]
According to Gartner, by 2020, data from nearly 38.5 billion Internet of Things (IoT) enabled devices will be available for companies to analyse. For forward-thinking businesses that are already harnessing the power of big data, the benefits are endless, enabling real-time adjustments, highly responsive business models and a new pipeline of revenue streams. For small to medium sized […]
In today’s increasingly fast-paced and interconnected world of business, it has become necessary for SMBs to have a website. But without the right tools and knowledge, your website is likely to be a wasted investment – and worse, it could harm business. On the other hand, a well-designed website that aligns with your brand, and offers visitors fresh and relevant content, […]
The field of digital marketing is constantly evolving and new trends and ideas can often have a potential impact on your strategy going forward as well as your budget. One example of what is available to help you drive your business forward, would be what you can read about PosiRank, where you can put all […]
If you were to ask a marketer to rank social platforms by preference you would likely be surprised at the result. When it comes to social media marketing strategies, it is not Twitter that comes in second behind Facebook but LinkedIn. This is because LinkedIn is a business friendly social media platform. Facebook and Twitter are […]
We live in a society flooded with information. We have never had as much data at our disposal as we do now due to the progress of technology; chiefly, the increasing digitisation of information. Big Data is here to stay – and it’s impacting the performance needs of all organisations, regardless of size. Decision-makers have […]
There’s no doubting that Influencer marketing presents a huge opportunity for businesses. With 96% of us trusting people over brands, Influencer marketing has the power to leverage word of mouth marketing at scale and sway the consumer decision process. But with such power also comes a high level of responsibility for the consumer. As Influencer […]
When it comes to innovation efficiency, Australia ranks 72nd – among the lowest of developed nations. This highlights the urgent need for businesses to think and act strategically about various digital transformation processes including big data, new technologies and adapting to new platforms like social and mobile. The more digital our interactions become, the greater […]
Data storage is an important issue to any business, but it is especially important to growing companies. If your business is like most, you probably have scads of data that needs to be stored and protected. Many small businesses either ignore or do not take into account the fact that, as you grow, you will […]
No one wants to think about disasters but they do happen, far more often than expected. IT risks to your business include hardware and software failure, human error, spam, viruses and malicious attacks, as well as natural disasters such as fires, cyclones or floods. According to a survey conducted by the Disaster Recovery Preparedness Council […]
Consider your repetitive daily tasks. Do you, or your employees, follow a process to perform these? If so, then this job, or at least the repetitive part of it, will almost definitely be replaced by a robotic usurper. No industry will be unchanged from the “robot revolution”. Disruption is already occurring in many of the […]
If you want to hear some of the industry’s biggest movers and shakers offer advice to small businesses on how to outsmart the big guys, get in fast because tickets are selling now. The 2016 Digital Marketing Forum will feature the head of brand at Facebook, two extremely successful business owners and a renowned brand […]
Australia’s most innovative companies are not just innovating for their external customers, they’re also innovating for their internal ones – their staff. Refusing to be like the plumber with the leaky taps, they are turning their innovation efforts inwards. The Australian Financial Review’s 2016 Most Innovative Companies list features groundbreaking innovations ranging from: a courier service that owns […]
‘Office automation’ is a term that arose in the 70s and 80s to describe the way that computers were revolutionising workplaces. These days, our computing power is taken for granted, and office automation now refers to a range of new technologies that are already extremely popular in homes and offices all over the world. If you’re […]
Of the eleven social entrepreneurs who participated in the recent Optus Future Makers Pitch Day, only five were awarded a $50k grant. Melbourne’s Marina Paronetto was one of those few, having impressed the judging panel with her digital innovation Biz: a peer-to-peer mobile app designed to equip teenage girls with the skills and confidence to succeed in business. […]
SEO is an art form that requires businesses to apply the “Goldilocks Principle”: every factor has to be just right for their website to have a chance of vying for top positions for any particular search term. With over 200 factors affecting your organic rankings, it can be very easy to miss the mark in a few areas. Failing […]
Innovation and sport are two fundamental pillars in the makeup of the Australian psyche. Whether it is pioneering in medicine or dominating our national sports on the global stage we’ve done it with a sense of community and a touch of inventiveness. Our success in the Olympics over many generations is a testament to our […]
Dubbed the ‘AirBnB of storage’ by its co-founder and CEO, Michael Rosenbaum, Spacer has experienced considerable growth, despite being a relative newcomer to the sharing economy. According to Michael, formerly the CEO of DealsDirect, Spacer is an opportunity for resource-poor start-ups to reduce their operating costs, freeing up capital for business growth. Co-founded […]
