Tech
Money is tight when you set out to start a new business (unless you’ve been lucky enough to land an angel investor, of course). That’s why you need to carefully choose programs, tools and apps that not only will help you run a tight business, but also will be affordable. In fact, choosing the right […]
There’s a huge disparity in the use of marketing automation software between large corporations (60%) and small to medium businesses (10%)*. According to Kraig Swensrud, CMO of email marketing start-up Campaign Monitor, the cost and complexity of all-in-one marketing suites, designed for the ‘big end of town’, have typically been barriers to SMBs seeking greater marketing efficiencies. […]
Technology has been one of the biggest game changers for SMEs in the past five years. The adoption of cloud computing has enabled SMEs to access software and platforms that were previously only available to much larger organisations. The playing field has levelled out considerably. However, the rapid advancement in technology can make it difficult […]
Not a single day goes by without a new technology being available in the market to help organisations perform more efficiently. Many organisations are in a race against time to embrace new technologies for a variety of reasons including compliance, legislation, the activity of competitors or perceived business opportunity. The choice of technology deployed is […]
The Australian shopping experience has evolved dramatically over the last decade. Emerging global high street outlets vie for space among newly expanded independent retailers as each offer unique products and services to towns and cities. At the same time, online retail has experienced a boom; widely adopted by business owners and shoppers alike. Despite the […]
Big data is no longer the sole domain of large enterprises – small-to-medium businesses (SMBs) that leverage data effectively can gain significant competitive advantages. Almost all businesses now collect data to some extent. However, many businesses are still overwhelmed by the sheer volume of data available to them and they wonder how to make sense of […]
The digital revolution has impacted almost every facet of our lives, from how we socialise, exercise, bank, and work. Although business is now conducted largely through smartphones, tablets and laptops, many workplaces are still cluttered by mountains of paper. Given the indisputable benefits of embracing digital technology, businesses are fast running out of excuses for their stubborn […]
It almost goes with saying that as-a-service IT models of various kinds are now widely available and becoming increasingly accepted, leading to numerous acronyms being coined, from SaaS and IaaS to PaaS and XaaS. To provide the preferred software to a number of departments such as marketing, finance, logistics, and others, many organisations now choose to […]
Google has launched a free training platform to help small businesses develop the digital skills they need to grow and thrive online. According to John Ball, Head of Google Marketing Solutions Australia, The Digital Garage includes 90 training modules covering a range of topics including website design, search engine optimisation, online marketing including social media, […]
If you are a business owner in Australia, you are required to focus on certain key factors to ensure that your online marketing avenues are a successful venture. Online retail in Australia has a recorded growth of up to $33 billion in sales, and more than 75% of the online consumers are aged between 35 […]
Using experiential marketing, businesses can generate more meaningful consumer engagement – but only if content is king, according to James Ingram, founder and managing director of Brisbane-based digital solutions provider Prendi. Ingram spoke to Dynamic Business about his company, which was a 2016 Talent Unleashed Awards finalist in the ‘Best Digital SME – Tech Innovation’ […]
A Sydney-based ‘Hipster-Hacker-Hustler’ trio was awarded top honours at Johnson & Johnson’s inaugural Health and Technology Challenge, ‘HaTCHathon’, having impressed the judges with their innovative smartphone program designed to assist people recovering from knee reconstructions. The weekend-long ‘hackathon’ event, held last month (9 to 11 September), challenged students, health tech experts, entrepreneurs, and start-ups […]
Any business entering into the online world first hears about SEO. That’s a good start for many and is a needed tool in the vast and often confusing online world. Many businesses will receive hundreds of solicitations from various SEO companies that will promise amazing returns and being shot to the top of Google rankings. […]
Technology is redefining the workplace and removing geographical barriers to worker collaboration, providing businesses with new ways to create ideas and innovate, according to Workplace of the Future ‘evangelist’ Amy Barzdukas. Dynamic Business spoke to Barzdukas, who is the Vice President, Global Solutions Marketing with video conferencing company Polycom, about the challenges and opportunities associated with the evolution of the […]
Australian businesses spend considerable time and money protecting themselves from external security threats, but it’s important to remember that there are also threats within. While viruses, phishing and ransomware attacks are constantly top-of-mind when it comes to securing IT infrastructures, steps must also be taken to protect them from staff. Unfortunately, they can cause just […]
Have you ever been at a rock concert and paused for a moment to look around you? It’s usually either a beautiful mess or utter madness. Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 billion monthly active users on Facebook, 313M active monthly users on Twitter, and over […]
With ten start-ups under his belt, Sydney’s Steve Fanale is nothing if not prolific. The industry-hopping entrepreneur, digital industry vet and former footballer has made it his mission to solve business problems with technology. His current venture, Drive Yello, is enabling restaurants, cafes and other food services to better manage their delivery function – or outsource it altogether […]
Since the turn of the millennium, the face of manufacturing has changed. In the buildup to the Financial Crisis in 2008 and for a period afterward, technology played an important role in many businesses’ decision to outsource jobs overseas. Now, technology is helping to reshape manufacturing once again, both today and in the future. Many […]
Evidently inspired by the booming trend created by Pokémon GO, McDonald’s Australia have launched their own VR app to coincide with the launch of their current Monopoly Game. The app turns the company’s in-store promotion into a mobile gaming experience that converges the digital and physical worlds. However, riding on the coattails of someone else’s success […]
Sydney-based healthtech start-up CancerAid has closed its Seed B funding round at $1.25 million, bringing its total valuation to $4.25 million. Founded in August 2015 by doctors Nikhil Pooviah and Raghav Murali-Ganesh of the Chris O’Brien Lifehouse cancer hospital, the company last month launched an app that manages a patient’s cancer journey, including their treatment and […]
