Tech
The cloud is rapidly becoming a primary IT infrastructure for growing numbers of organisations. Attracted by the promise of improved flexibility and reduced costs, many businesses are shifting core systems and processes to cloud-based platforms. It’s not enough to simply trust that a cloud provider will keep your company’s data secure. It’s important to thoroughly […]
Disruption, particularly the rise of exponential technologies, is one of the greatest commercial and cultural threats all organisations will face in business over the next 5 years. In fact, it has been estimated that 47% of jobs will be lost due to new technologies. The Creative Innovation 2016 (Ci2016) Asia Pacific: The Exponential Shift: Making Transformation Happen conference commenced in […]
The Victorian Government has contributed more than a million in funding towards a program that will help unemployed youth into jobs in the technology sector. According to Roger Antochi of Talent RISE, one of two organisations delivering the program, it will also benefit SMEs hungry for ‘fresh talent’ and innovative muscle. The $1.2 million Jobs […]
In the digital age, business success is increasingly determined by the ability to keep pace with technological advances and customer behaviour. As consumers become more digitally savvy, confident, and dependent, businesses need to transform their offerings to align with this precedent for digital. The customer-centric role of marketers makes them suitable drivers of digital transformation within their […]
The brainchild of Nicholas Reid and Davide De Vincentiis, Konvo was conceived by the Queensland publishing and marketing duo as a unique social media and ecommerce hybrid. Currently in beta testing but with an official launch set for mid-January, the app-driven start-up is, Nicholas told Dynamic Business, “the next generation of social commerce (SoCom)”. “For […]
Taking advantage of the exponential growth of e-commerce, an increasing number of online-only businesses have emerged over the past several years. While they’re are more common place than ever, a number of myths persist among people seeking to launch a business that exists solely on the internet. To ensure determined online business hopefuls know what they’re in for and are in a strong position […]
Nearly 70% of Australian consumers use social media [1], and we’re living in an increasingly social-first world. In fact, today more than 93% of social conversations between brands and people are one-to-one [2]. For businesses, being responsive is ‘table stakes’, and consumers now expect that social media will offer a better customer service experience than email or phone. More than half […]
A full-page newspaper advert for US electronics retail giant Radio Shack from 1991 is a great reminder of how much the way we do business has changed forever. This advert featured 15 pieces of technology that would have set you back $3000, or $5300 with today’s US dollar valuation, and might just have squeezed into […]
Cloud computing has transformed almost every aspect of business IT, and call centres are the next sector ripe for cloud adoption. For SMBs, cloud contact centres are particularly attractive, offering lower costs, greater flexibility and the capacity to have an enterprise-class system catering to a smaller organisation. Call centres have undergone major transformations in the […]
Money is tight when you set out to start a new business (unless you’ve been lucky enough to land an angel investor, of course). That’s why you need to carefully choose programs, tools and apps that not only will help you run a tight business, but also will be affordable. In fact, choosing the right […]
There’s a huge disparity in the use of marketing automation software between large corporations (60%) and small to medium businesses (10%)*. According to Kraig Swensrud, CMO of email marketing start-up Campaign Monitor, the cost and complexity of all-in-one marketing suites, designed for the ‘big end of town’, have typically been barriers to SMBs seeking greater marketing efficiencies. […]
Technology has been one of the biggest game changers for SMEs in the past five years. The adoption of cloud computing has enabled SMEs to access software and platforms that were previously only available to much larger organisations. The playing field has levelled out considerably. However, the rapid advancement in technology can make it difficult […]
Not a single day goes by without a new technology being available in the market to help organisations perform more efficiently. Many organisations are in a race against time to embrace new technologies for a variety of reasons including compliance, legislation, the activity of competitors or perceived business opportunity. The choice of technology deployed is […]
The Australian shopping experience has evolved dramatically over the last decade. Emerging global high street outlets vie for space among newly expanded independent retailers as each offer unique products and services to towns and cities. At the same time, online retail has experienced a boom; widely adopted by business owners and shoppers alike. Despite the […]
Big data is no longer the sole domain of large enterprises – small-to-medium businesses (SMBs) that leverage data effectively can gain significant competitive advantages. Almost all businesses now collect data to some extent. However, many businesses are still overwhelmed by the sheer volume of data available to them and they wonder how to make sense of […]
The digital revolution has impacted almost every facet of our lives, from how we socialise, exercise, bank, and work. Although business is now conducted largely through smartphones, tablets and laptops, many workplaces are still cluttered by mountains of paper. Given the indisputable benefits of embracing digital technology, businesses are fast running out of excuses for their stubborn […]
It almost goes with saying that as-a-service IT models of various kinds are now widely available and becoming increasingly accepted, leading to numerous acronyms being coined, from SaaS and IaaS to PaaS and XaaS. To provide the preferred software to a number of departments such as marketing, finance, logistics, and others, many organisations now choose to […]
Google has launched a free training platform to help small businesses develop the digital skills they need to grow and thrive online. According to John Ball, Head of Google Marketing Solutions Australia, The Digital Garage includes 90 training modules covering a range of topics including website design, search engine optimisation, online marketing including social media, […]
If you are a business owner in Australia, you are required to focus on certain key factors to ensure that your online marketing avenues are a successful venture. Online retail in Australia has a recorded growth of up to $33 billion in sales, and more than 75% of the online consumers are aged between 35 […]
Using experiential marketing, businesses can generate more meaningful consumer engagement – but only if content is king, according to James Ingram, founder and managing director of Brisbane-based digital solutions provider Prendi. Ingram spoke to Dynamic Business about his company, which was a 2016 Talent Unleashed Awards finalist in the ‘Best Digital SME – Tech Innovation’ […]
