Tech
Online video was once perceived to be an expensive option, but in the last few years it’s become a leading marketing strategy for small businesses. Here’s how video can help increase your online visibility and build business – without spending a fortune.
More than half of small and medium businesses are not aware of important changes to the instant asset write-off scheme, according to a recent poll.
The rapid rate of adoption of technology has had a major impact on the retail sector, and many businesses have been struggling to keep up with the demands of their customers. Here’s how not to disappoint them.
Global expansion is never easy. The key is to not allow a great business decision to become derailed by a costly and time-consuming IT decision. For many businesses, it could be as easy as looking to the cloud.
Starting a successful retail business is now easier and more affordable than ever: the barriers to entry have fallen dramatically and reaching your first customers and making your first few sales has become easier than ever. If you’re thinking about taking the plunge into retail, this 5-step plan is for you.
Cloud computing is currently a hot technology topic and if it isn’t on business owners’ minds today it will be soon. But misunderstandings often create confusion and hinder adoption, so with this in mind, here are 4 key cloud myths – busted.
Should you be worried about what you put in the cloud? There are some security and privacy issues that you do need to be aware of. For the prospective adopters of cloud computing, binding laws such as the US Patriot Act have brought risks to the table that most businesses are simply not comfortable dealing with.
LinkedIn is now allowing users to follow influential people on the network – follow the US President and leading movers and shakers on the platform with a newly launched feature.
Australians are more reliant on their mobiles than ever before, with 88 percent of people working outside of their regular hours through their device according to a recent survey.
Advances in technology mean that there are a huge range of apps and cloud-based services that can help your business to run more smoothly – and hopefully free up some of your time to focus on the things that really matter.
There are risks associated with social media and some employers are quick to ban it in the workplace as a means of trying to control these potential risks. However, banning social networks in the workplace does not consider the bigger picture of social media – it shows a lacking of understanding around the technology.
If you’re actively using your Facebook page for promotion, you should be aware of how you use it complying with advertising and customer standards.
Creating an impressive landing page is incredibly important to catch your audience from the outset. Here are five easy ways to make yours pop.
Social media has long been hailed as the god of simple, easy and commitment-free communication. But with an ever-increasing number of tweets, messages and images bombarding us when we’re online, is the addictive nature of social media becoming too much?
After testing a new social network idea in the music industry, Rebekah Campbell saw a wider reach for her social search platform, Posse. Now, with the backing of some illustrious web personalities, more and more people are putting together their posses.
As a business owner, you need to get lots of things done at the same time, and in the most efficient way. The good news is that you don’t need to live in the future to have access to free and low-cost online tools that will transform the way you do business.
It happens so fast – one moment of inattention on a business trip and someone makes off with your laptop or smartphone. Inconvenient to say the least, but also, who is going to pay for the loss? And what about the stored data that is gone – the RFP that was just completed, the lead information, your client list?
For most businesses, email is the No.1 communication tool. Being without it for an extended period of time is simply not an option – not having email access is akin to missing a vital organ. This is where email continuity comes in.
The tablet is almost as powerful as a laptop – it has almost all the features of our traditional computers, just in a slim frame. So why don’t the current models allow users to have separate profiles? Enter, the Surface tablet.
When avid scuba diver Mike Davey bought the Jetty Dive Centre business in 1996, he was hoping simply to explore his hobby while servicing fellow divers with high-quality products. In reality though, he’s managed to build a successful multichannel business – this is how he did it.
