Strategy
Speak to the movers and shakers of the business world and they’ll all tell you the same thing: networking is the key to success. If you want to take your business to the next level, it’s essential that you know how to build and leverage both new and existing relationships.
Are small businesses guilty of paying other small businesses late? Are the people whinging also the source of the problem? Could it be that we are hypocrites?
You’ve probably heard that your employees are the key to your business success. In actual fact, success depends on your ability to lead and motivate your team as much as it depends on their capabilities.
Understanding your customers’ buying process can help you tailor your marketing messages so you are sending the right information at the right time. There are five stages to the typical customer buying process…
The future online market is about attracting users by tapping into their consciousness through psychological user experiences and emotional factors in order to push them towards purchase lifecycles.
More and more, people are comparing your brand less to your competitors, and more to the best of the best brands in the world.
Once small businesses are able to find their sweet spot, – in terms of price, product and service – there’s no stopping small online retailers from punching above their weight.
If we build our sales pitch with failure in mind we are far more likely to be able to navigate tough questions, make sure our idea stands out and importantly make it both easy and safe to buy.
For those who have long desired to make their own pizza toppings, there is a new mobile application allowing customers to design and market new pizzas while keeping a slice of the profits.
Formalities which used to be common in written communication have all but disappeared and the anonymity of online communication means that people often say things they would never dream of saying to someone if they were face to face.
I continually remain perplexed by the number of people in Australia, and especially those within the business community, that are still not familiar with the meaning of the term ‘intrapreneurship’.
Australian businesses are hanging back in their uptake of new digital communication technologies, choosing caution over early adoption. The results are detailed in a report for the Australian Media and Communications Authority (ACMA) conducted by GfK Australia and published earlier this month. The report draws on a range focus group discussions with SMEs, industry leaders […]
A new study has revealed more not-for-profit groups are embracing commercial business structures due to growing costs and rising demand.
The trend towards ‘artisan’ bread didn’t happen overnight, and change has been insidious. On the front line observing it all has been Andrew Bertalli, 4th generation owner of Bertalli’s Alpine breads – a specialty bakery trading since 1931.
One of the keys to shake-up your business in the new financial year is to keep your records up to date. Doing this increases your business’ value, provides easier access to finance and allows a better insight into how you are performing. Business policy advisor at CPA Australia, Gavan Ord, told Dynamic Business that too […]
When consumers head online in search of business info, what are they looking for?
Businesses including startups need not waste their time waiting for tax changes to employee share plans given there are alternatives, which can be implemented now.
For many small businesses, it’s only by joining forces that you can achieve economies of scale and have a voice that’s loud enough to be heard over the big guys.
Dealing with complaints is one of the less enjoyable aspects of running any business and fortunately, if you are doing a good job it shouldn’t happen very often.
Social media, while serving many opportunities to create customer engagement, can be problematic for businesses if used by frustrated consumers to vent about a poor experience to their friends.
