Hot Tips
There’s nothing more rewarding than running your own business. However, many small business owners will tell you they find it difficult to take time off. Unless you have 100% confidence in your staff to manage things without you, it can be tempting to always be around, sacrificing your personal time to keep the business running. […]
Back in the brick-and-mortar days all any upstart needed to launch a new venture was a bank loan and a bit of gumption. And while the rules of commerce and capital have remained fundamentally the same, there have been seismic shifts in the technological and marketing landscape. That means businesses have to be more forward […]
If you are a leader – or an expert in your field, whether you like it or not, you are Captain of your personal brand. Do you buy from people you don’t like? Do you return to places where an individual has shown you bad service? Have you been in a business meeting where a […]
Going green is more than a fad – it’s an important way of life. The planet is undergoing extreme climate change, at a rate that isn’t unprecedented in temperature, but unprecedented in speed – the last time CO2 was being dumped into the atmosphere at this rate, it was due to the eruptions of several […]
Why do you own a business and work those incredibly long days and sleepless nights? I’ll take an educated guess and say the main reason is money driven; the means to an end that is a (more than) comfortable lifestyle. For many, this includes providing the very best for their nearest and dearest. In order […]
The Australian market has recently seen an untraditional wave of franchise business models, allowing companies to enter the market quickly with low set up costs, and grow rapidly within just a few years. One of the key players here is the ‘low staff’ business model, used widely across the health and fitness industry with the […]
On Tuesday Prime Minister Malcolm Turnbull, declared: “there has never been a more exciting time to be in fintech,” – but in truth, there has never been a more exciting time to be in any kind of innovation. We can’t deny that technological innovation came late to financial services but it’s here now and it’s […]
As a small business owner, more often than not you may find yourself starting the day with a clear idea of what needs to be done, but by the afternoon, you realise that you have not completed the first item on the list yet. This may be because of distracting emails or unscheduled meetings and […]
In 2011, Forbes reported that the commitment of corporate giants such as GE, Goldman Sachs and Google were investing more than $1 billion per year on executive coaching in the US alone. While this is a significant amount of money to spend on executive coaching, when you consider the average ROI for an organisation spans […]
Starting a business is an immensely complex process. It begins with an idea, and evolves into a long struggle of putting that idea into action. You may need to rent a workspace, hire employees, design products or organise services, and establish a working price model—and that’s all before you even open for business. Once everything […]
Small businesses are more numerous and more competitive than ever before. In fact, according to one article, a new business is started every minute. Here are some technologies helping small business owners compete in today’s market. Cloud Computing According to Forbes, the cloud is here to stay, and small businesses that don’t utilise all the […]
Today’s consumers are armed with more choices, more substitutes and more outlets to pursue alternative brands. In a world where our next purchase can be just two clicks away if we’re dissatisfied with a particular experience, providing quality service has never been more important. We harp on about providing a strong customer experience and with […]
Have you started noticing strange, odd behaviours from an employee? This may be occurring over time and can include the employee being too aggressive, too intimidating or just plain bizarre. If you’re the owner of an SME, you have the right to terminate an employee; however, you may be quite reluctant to dismiss the employee […]
Email marketers invest significant effort into making their campaigns as effective as possible, yet one critical factor often lets them down: inbox placement. A campaign email might have a tempting subject line, persuasive body copy and a compelling call to action but, if it doesn’t end up in a target’s in-box, it all goes to […]
Sometimes, Instagram is almost too easy. The user base is absolutely massive, and by and large, everyone on the site enjoys the same things. Beautiful photos, extravagant wealth, attractive people – all of that. If you start up an account in one of these popular photo categories, the followers will come to you pretty easily […]
Being a market leader personally is important but being the market leader in your business is very important. I get asked what I attribute to my success in starting and running a successful business, and my response to that is easy. You have to be the market leader in what your business offers or does. […]
While there are certain things that reality television shows have in common – the vast majority of them seem to keep us glued to our seats while, at the same time, make us cringe at some of the things people do or say – not all reality TV shows are created equal. Some are little […]
According to the Small Business Development Corporation of Western Australia (WA), where Brooks Hire has been based for over 35 years, small businesses represent 97% of all businesses in WA. Operating across a broad range of industries, from manufacturing and business services to retail, transport and more, small businesses are crucial to the state of […]
You want to grow your business but you’re struggling. Perhaps you’re out of ideas, or the ones you have are stale, and you’ve got a limited marketing budget. One option, which can be a win-win-win in terms of exposure, partner and customer relations, is to hold an event. Not only does it get your brand […]
Creating a business is an incredible journey made up of both success and failures, and entrepreneurs who are fortunate enough to watch their venture grow from a simple idea to an established company will understand that it involves constant change and management – From experience, here’s some advice in managing these changes. Expanding and thriving […]
