Home topics workplace leadership Professor teaches a student Education Education | Training Expert Education How to choose the right executive coach Vanessa Gavan November 23, 2015 In 2011, Forbes reported that the commitment of corporate giants such as GE, Goldman Sachs and Google were investing more than $1 billion per year on executive coaching in the US alone. While this is a significant amount of money to spend on executive coaching, when you consider the average ROI for an organisation spans between 340%-700% the investment becomes an easy decision to make. Unfortunately, many people that call themselves executive coaches lack professional training and certification. Although there may be some great coaches that have gained all of their knowledge through experience, the field is diverse and largely unregulated. It’s important to find a reputable and reliable coach that will not only enhance an individual coachee but benefit their organisation’s goals. Here are some tips to help your organisation find the best executive coach for your purpose: Define your coaching goals prior to coaching : When you are able to define why you want an executive coach and what you want to get out of it, you can start searching for an expert in one of the many niche sectors of the executive coaching industry. By knowing these details, you can narrow down your search to coaches who actually bring focus to what you need. There is a key difference between coaching and mentoring. In the early years of my own career