Growing
Today, many SMEs have IT services such as phones and utilities supplied by a third party IT expert. But what will work best for you and what do you need to consider? If you’re an SME owner, the chances are that some form of hosted IT services will be on the menu for your business […]
With SaaS software on the increase in Australia, now has never been a better time for SMEs to embrace new technology in the wake of the current financial crisis. So what is SaaS and how can it help your business? Quite simply, SaaS, pronounced ‘Sass,’ stands for Software as a Service. SaaS is an on-demand, […]
So, you’ve got $5,000 to market your business, but how do you get the best ‘bang’ for your buck? Here are five marketing activities to help promote and grow your business. 1. BUILD YOUR ONLINE BUSINESS Amazingly, around 60 percent of SMEs are yet to have a convincing presence online. With millions of consumers daily […]
Google’s Business Solutions team can identify the potential of select companies to boost sales through search marketing with tailored campaigns from specialists with industry knowledge. Chris Demetriou knew that there was a bigger market out there for his vehicle transportation business. The question was, how to reach it? By working with Google’s Business Solutions (GBS) […]
Green car share company Flexicar has relied heavily on Google AdWords as its most effective form of advertising since its was founded in 2005, helping it increase business by 400 percent. Flexicar was founded by Monique Conheady from Victoria. The daughter of a business owner, she had been interested in setting up her own business […]
Promoting your business online through search marketing is only one way in which you can take advantage of the internet to grow your business. Here are five key Google products can help you make the most out of your online presence and make a difference to your bottom line. 1. GOOGLE ADSENSE Earn money from […]
Even after you’ve got a good grasp of the concepts of search marketing, actually launching a campaign can feel like a daunting proposition. Even experienced users find they are still learning a long time after launching their first campaign. To help small-to-medium businesses create successful and profitable campaigns, Google has introduced an interactive online learning […]
Most SMEs would be familiar with cash flow issues, but exporters in particular need to understand how terms of payment and the time cost of money can affect business growth. Most SME exporters have less available security on their balance sheet, little no equity and find it difficult to get traditional funding from there finance […]
Almost all businesses owners will need to take a stab at event management at some stage, whether it’s an intimate lunch with clients, a product launch, or large-scale charity event. Rebecca Spicer asks experts what makes the difference between wow and woe factor in event management and planning. No matter how big the event you’re […]
Question: I’m in the wellbeing industry and I am looking to growing my business by taking on more practitioners. I read your articles that talk about getting the processes and systems in place to manage growth, but what do your experts recommend I should be looking at – what are the areas that have been […]
If you get it right, a tender application can bring huge rewards to your business. If you get it wrong, you will have wasted a lot of time and effort, and failed tender might cast a shadow over future tender applications. Domini Stuart looks at what buyers want, how to find them, and how to […]
The team of coaches at Business Clarity are offering Dynamic Business readers free business development workshops. So if you’re interested in attracting and keeping the right team, building your business and cash flow, or developing a plan to get your business back on track, visit www.businessclarity.com.au and sign up. Workshops are held weekly at the […]
From standard business mail to bulk freight, businesses are distributing products every day, adding costs to the bottom line. Rebecca Spicer explores product distribution options and how to develop a cost-effective distribution strategy to meet individual needs. Whether you’re sending letters, confidential documents, products or supplies, most businesses have some kind of distribution needs. You […]
Staff recruitment can be a lottery for business if it isn’t handled correctly. Astute employers use strategic recruitment measures to attract talented people, employ innovative recruitment techniques, and promote a strong employer brand, writes Charisse Gray. There is light in the skills shortage tunnel for employers who think laterally and use the raft of technological […]
A business plan is to a business what a game plan is to an athlete, or a map is to a bushwalker. Business plans are essential to get you where you want to be. So how do you create a business plan that reflects a structured approach to thinking strategically about the future of the business, […]
When you’ve been in business for a few years it’s easy to think the most difficult times are over but, as Rob Lamers points out, it’s important to remember business growth should be a long-term goal. Here are some things to watch out for when growing your business. We’re all familiar with the popular adage […]
There are times when, as a business owner, you need help—this is where a business consultant comes in. American expert Dr Alan Weiss tells us how Australian businesses can benefit from outside consultants and how to choose the right business consultant. Every business occasionally needs outside help. But most Australian businesses don’t know how to […]
Skills shortage solutions, while limited, include employing skilled migrants. We look at why and how SMEs should be employing skilled migrants to take advantage of overseas talent. The announcement of a 30 percent boost to permanent residency places for skilled migrants in the recent budget announcement makes a strong statement about the Rudd Government’s approach […]
Client growth is essential to growing your business, but many businesspeople don’t take a strategic view of client growth, and only focus on the acquisition of more and more clients. It costs on average 5-10 times more to source new clients than to work with and keep existing clients. It makes sense to adopt an […]
Online advertising offers greater ease, more control and huge opportunities for SMEs. So, want to make the most of your online advertising? Read on for Google’s online advertising tips. It’s no coincidence that when the modern plane was first commercialised, some of the world’s most ambitious pilots emerged from Australia: Charles Kingsford Smith, Patricia Graham, […]
