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Whenever we come across a remarkable piece of marketing, it’s easy to assume that the big agencies (who have equally big budgets to spend) are the only ones who can pull off something successful. This just isn’t the case: you don’t need celebrity endorsements or flashy adverts to create great content. Yes, having lots of […]
It’s said that buying a property is one of the most stressful life events. Further, mortgage lender incompetence, bank and finance problems are in the top 20 most stressful aspects of selling a property. For two people, those frustrations spawned the next big idea to hit the FinTech industry. Mandeep Sodhi, a loyal customer to […]
Rarely does anyone step into a new leadership role knowing everything they need to be successful. People naturally celebrate this change (I got this, how hard can it be?) but too often ignore the challenge of the transition (you’re unlikely to be aware of what you don’t know!). To significantly increase the chances for success, […]
If frantically putting together a deck of PowerPoint slides in the final moments before a presentation sounds familiar to you, then read on – because according to one entrepreneur, you might not be ‘cutting it’. Starting 20 years ago in London designing presentations for City banks and research companies, Emma Bannister tells Dynamic Business about […]
It all starts with your people. The attraction, development and retention of the right people are the foundations of not only a strong culture but in delivering excellent results on organisational strategy. It sounds simple, yet the challenge of improving retention rates, hiring the right people in the right job at the right time, all […]
Surviving in the crazy busy modern workplace has resulted in our adoption of some new strategies designed to save us time. The problem is no one appears to have done the necessary checks that these actually work. The one strategy most widely adopted has turned out to be the worst performance enhancing strategy ever, because […]
For a new business start-up, the cost and complexity of staff, landlords and rent is all but part of the package. Then comes the question of location: who are your customers, will they come to you and how many competitors are already in the area? But what if your business was mobile – what if […]
Whatever size and type of business you’re running, a logo is one of the basic essentials. If you don’t have a logo you’re going to find it difficult to present yourself professionally and get taken seriously. Your logo adds credibility to your business, and makes you quickly and easily recognisable. While logos can be as […]
Nearly all early-stage startups have a very limited cash flow, meaning that founders have to be picky about where funds go and why. When it comes to marketing, entrepreneurs are faced with a tough decision: spend limited resources on marketing, or inject funds into product development, following the mantra, “build it and they will come.” […]
What motivates an entrepreneur is a matter for the individual. It could be the prospect of making money – and lots of it, or the need to be your own boss. For others however, it’s the need to make big difference – and everything else falls incidental. After nine years in the legal profession, Ugur […]
As the end of the year draws near, online retailers need to turn their mind to making the most of the spending silly season – you don’t want to find yourself caught out when December rolls around. Holiday pre-season marketing has begun – major retailers are beginning to train employees to serve the holiday shopper, […]
Chances are if you’re the owner of an SME, you don’t have a large corporate office or big team. You may not even have separate departments, which means that your small number of staff has to work closely with each other on various tasks to keep the business running. As a result, conflicts in the […]
In and out of the media like a troubled celebrity, we’re all familiar with the plight of Uber. Uber the disruptor. But who would have thought that someone would spot an opportunity to disrupt the disruptor and the already disrupted. Well – ex-Uber driver, John Sajadi did. Seeing the legal and regulatory issues which were […]
I’m surprised that despite evidence bloggers bring customers to business, sometimes swarms of them, companies are still not engaging their services. A bloggers audience is loyal, targeted and engaged. Let me tell you about the night Jo Whitton, who blogs at Quirky Cooking, played a practical joke on her friend who had just gone to […]
Today, over 20 small business association leaders are convening at Parliament House to make their case for the adoption of the hotly debated effects test into Australian competition law. Put simply, the effects test, proposed by the Harper competition review, seeks to amend section 46 of the Competition and Consumer Act by targeting business behaviour that […]
Once upon a time you were extremely passionate about your dreams, and you chose to be amongst those who left no stones unturned when it came to shaping your dreams into a reality. Well, great job you did there. But, now what? Are you contemplating your decision of taking this path for you? Have you […]
I’ve received several emails via LinkedIn over the years from newly self-published authors who want me to buy their books. If you’re one of these authors, I applaud you for taking that important step toward self-promotion. But now I’m going to tell you why I—and probably most of the people you sent that email to—never […]
Getting your business into social media is tricky, but it is a way to access a much broader audience. Many people use social media as their main access point to the rest of the internet. If you’re not promoting yourself there you may not be found easily. The tricky part is not to get overwhelmed. […]
I read a lot, whether it’s a column online, an op-ed in the Sunday paper or a good book, I have always enjoyed reading. It’s interesting to see what captures an audience though, and what collaboration of words seems to disappear into the vast empty cyber space with no more than 2-3 ‘likes’. It can […]
Have you ever worked with someone who drained you of energy, undermined your confidence or caused you to feel anxious about the standard of you work? Have you worked with an aggressive, volatile or generally unpredictable colleague whose behaviour led to people ‘tip toeing’ around them? If you have, you no doubt appreciate the impact […]
