eCommerce
As competition grows, retailers have to work increasingly hard to maintain steady foot traffic in their stores. But once you attract that traffic (be it through a compelling storefront, a killer omnichannel marketing strategy, or effective word-of-mouth), you should focus on crafting a personalised experience so unbeatable that those customers come back again and again. […]
Starting an online store can be a great entrepreneurial step towards business success. Operating an e-commerce business offers the freedom to work your own hours and expand your market reach to a global audience. Besides, statistics curated by Selz, an online selling tool, indicate that an estimated 80 percent of internet users have bought something […]
Square has expanded its range of secure payment solutions for Australian business owners, with the launch of two new APIs it says will reduce the complexity of accepting and tracking payments in-store and online. The global payments technology company said its new API for e-commerce integrates with custom websites as well as pre-existing e-commerce […]
There’s no doubt about it: if e-commerce is the industry you are in, then ranking highly on Google is a must. When was the last time you performed a Google search and clicked on the second page of the search results? In fact, when it comes to online shopping, many people don’t even scroll right […]
Usually, the first couple of years in business are an exercise in trial and error. Running an e-commerce business, though easier and cheaper to set up, is no different. Note: This article is the seventh in a multi-part series by Chris Dahl, providing guidance on setting up an ecommerce business. Read the rest: Ecommerce success begins […]
I’m going to let you in on a secret. One that businesses sometimes overlook as they get caught up in growth. Playing the numbers game (i.e. expanding your reach) is usually enough to nab a few sales, but achieving sustainable success comes from one key element: support. [Note: This article is the sixth in a […]
Taking advantage of the exponential growth of e-commerce, an increasing number of online-only businesses have emerged over the past several years. While they’re are more common place than ever, a number of myths persist among people seeking to launch a business that exists solely on the internet. To ensure determined online business hopefuls know what they’re in for and are in a strong position […]
The Australian shopping experience has evolved dramatically over the last decade. Emerging global high street outlets vie for space among newly expanded independent retailers as each offer unique products and services to towns and cities. At the same time, online retail has experienced a boom; widely adopted by business owners and shoppers alike. Despite the […]
If you are a business owner in Australia, you are required to focus on certain key factors to ensure that your online marketing avenues are a successful venture. Online retail in Australia has a recorded growth of up to $33 billion in sales, and more than 75% of the online consumers are aged between 35 […]
Thanks to the rise of powerful and affordable ecommerce tools, Australian businesses can easily go global from day one. [Note: This article is the fifth in a multi-part series by Chris Dahl, providing guidance on setting up an ecommerce business. Read Part 1: Commerce Success Begins With Laying Solid Foundations, Part 2: Commerce partners: who’s right for you?, Part […]
Welcome to the digital age, where Point of Sale (POS) software and similar applications have become the new norm. Not surprisingly, these have changed the way consumers shop – in a radical way – over the past five years. It has also meant that the retailers, particularly small businesses, have had to adapt in order […]
These days our mobile phones are an extension of ourselves – we access them for almost everything. With so much time dedicated to the small screen in our hands, it makes sense for start-ups and entrepreneurs to consider launching online-only businesses. There are a number of benefits of being solely an e-commerce operation, particularly from […]
As with any online activity, running an ecommerce business can leave you exposed to a variety of risks. Before you launch your new venture, take some time to understand the risks of selling online, and how best to deal with them. [Note: This article is Part 4 in a seven-part series by Chris Dahl providing an […]
Allowing your customers the convenience of paying online is crucial to the success of any ecommerce business. Luckily, setting up a payment system is simple once you understand what’s involved. [Note: This article is the third article in a multi-part series by Chris Dahl providing guidance on setting up an ecommerce business. Read Part 1: Commerce Success Begins With Laying […]
The argument in favor of SEO is a compelling one when you consider the simple equation that you need customers to be able to find your business if you want to enjoy strong sales growth and big profits. There are numerous ways to ensure that your eCommerce platform is both successful and profitable, such as […]
Deals website, Catch Of The Day and Brisbane’s Beserk Clothing received top honours at last night’s 2016 StarTrack Online Retail Industry Awards (ORIAS) gala, hosted at Dockside Pavilion in Sydney’s Darling Harbour. The StarTrack ORIAS People’s Choice Award was launched in 2015 to give online shoppers the opportunity to have their say on the online […]
Partnering with the right suppliers will give you a head start in running an efficient ecommerce business, potentially saving you thousands of dollars each year. [Editor’s note: This article is the second article in a seven-part series by Chris Dahl of Pin Payments, providing an essential guide to setting up an ecommerce business. Read part one: Ecommerce Success […]
It’s time: you’ve found the perfect opportunity, written your plan, and forecast your financials for the next year. You’re finally ready to get your ecommerce business up and running. But how? [Editor’s note: This is the first of a seven-part series by Chris Dahl of Pin Payments providing an essential guide to setting up an […]
Marketers have been hearing about big data and the value it brings in terms of customer engagement for several years. If you work in the business-to-consumer (B2C) sector, or more specifically retail and e-commerce, you are likely already harnessing big data in some shape or form. This year, the focus of digital marketers will shift […]
Congratulations! You’re in the final stages of setting up your ecommerce business and your product will soon be in the hands of eager customers. Now you need to decide how you want your customers to pay for the products they buy on your site. This involves finding a payment processing partner, the company responsible for handling […]
