Last week, I was in the position of having to decide between two very similar products from competing businesses. One had a slightly higher price but it also had a customer guarantee. The guarantee made the decision for me, why would I choose to buy from the business that wasn’t offering me the safety net of the other?
I’ve just had one of those days where, no matter what I do, I keep losing focus. This week I’ve been travelling a fair bit, but sometimes I think your brain just doesn’t appreciate being forced to look at a computer screen for hours on end. Here are a few things that work for me and help keep me on the task at hand ― hopefully you will add a few of your own ideas as well.
As I was clearing out my junk folder yet again yesterday, it got me thinking – is email marketing dead already?
You’d have to be living under a rock this week, not to have heard about the Henry Tax review and the Rudd government’s response. Business commentators and agencies are in full swing passing judgement on a raft of issues.
I was speaking to a colleague the other day who had just been ‘unfriended’ for the very first time. Nothing personal, you understand, the unfriender had just decided to limit his Facebook activity to family and close friends. But lets face it, ‘unfriending’ seems just so, well, unfriendly. And that got us talking about the […]
I’m always looking at the latest trends in business – it’s part of my job. When you’re in the B2B segment, getting close to your clients and really “knowing” what’s it’s like to run a business provides great insights into the right solutions and marketing strategies that really “cut through” for the Aussie business owner.
It’s said that “first impressions” count the most ― but I’m not so sure that rule always applies in business. In my view, the last experience someone has with your product or service carries more weight. Here’s an example of what I mean…
Airlines have realised for sometime that the key to repeat traffic is creating loyalty — they compete vigorously with frequent flyer programmes offering various options, awards and upgrades.
The old adage “there is no such thing as a free lunch” is possibility the quickest way up summing up the world of “Sponsorship”. I get at least one request every week and usually about half are just requests for “charity” dressed up as a sponsorship. A great sponsorship proposal is first and foremost a commercial offer, where there is a clear value proposition – for both parties.
