WARNING TO MEN: This blog is about PERIODS! EEeewwww! You can’t beat a nice tampon press release first thing on a Monday morning. “Put an end to ‘impromptu’ shopping trips for tampons” reads the title of my latest media release of note. It did make me laugh, as well as squirm. It was telling me […]
I’ve been encountering a bit of a Twitter backlash of late. First, there are the people who seem to think it’s not a justifiable use of my work time to be tweeting. Um, wrong. Just the other week, Twitter was the biggest referring website to backend.dynamicbusiness.com with both myself, as editor (as well as a […]
You know I don’t like to be controversial or provoke reaction of any kind, but… The last time I blogged on the subject of women in business it kicked off big style. My spiel on networking group Business Chicks got a few people hot under the collar and it was a great debate, although it […]
As fashion evolves and changes over time, so to our perceptions of what is deemed a ‘work appropriate outfit’ and what is considered ‘fashionable.’ Have you ever wondered what your work ‘look’ says about you?
I’m all for reassessing how you do business in the light of a recession and maybe offering your customers something different/more affordable that will work better for them in these challenging times. Today I received a story pitch from a PR agency (not surprisingly) about the PR agency itself (a bit different). It was about […]
I’m not sure I agree with Honda’s latest media release to sell mowers. When I opened the email this morning I thought it was some kind of bad joke, but it was in fact straight from Honda Australia’s PR. ‘Honda mower survives Kinglake Bushfires,’ it is titled. Well, a lot of people didn’t survive the […]
The other week I made a trip to Melbourne to touch base with my Victorian PR contacts, of which there are many. The Melbourne PR peeps are some of my favourites. These guys make my life easier on a regular basis so I thought I’d go and put faces to names and voices (It had […]
After yesterday’s horrendous Honda press release, today I thought I’d post my favourite of the week. Top marks to Saxon Shirley at Spectrum Communications for originality! (Also for getting mention of a lapdancer into a techy media release). See below… Melissa Turns Ten Thursday 26th March marks the 10 year anniversary of the notorious Melissa […]
Despite my first controversial blog, I’m still getting the same really small, yet really annoying things through into my inbox. On Friday, I received yet another press release addressed to a name that certainly wasn’t mine. My name isn’t Kelly. My email address should give you a good hint at that. (And yes, I’m being […]
A passion for pets and a gap in the market saw young entrepreneurs Nicole George and Gareth O’Conner turn PetMedics into a profitable business. PetMedics came about when 24 year-old vet Niccole George was working the emergency shifts at North Shore Veterinary Specialist Hospital in Sydney. On any given shift she would receive a number […]
