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A different kind of ‘women’s business’

WARNING TO MEN: This blog is about PERIODS!

EEeewwww! You can’t beat a nice tampon press release first thing on a Monday morning. “Put an end to ‘impromptu’ shopping trips for tampons” reads the title of my latest media release of note. It did make me laugh, as well as squirm.

It was telling me about the online business Impromptu, which allows you to buy tampons, condoms and incontinence products online from Australian-owned companies. Founder Paula Rodgers, from Melbourne, says: “After talking with my friends about how often we were caught out when our periods started, I started thinking about how I could help women plan better for such a regular, expected event.”

It’s actually a pretty good business idea and I can see why it would appeal to us tech-savvy and often branded lazy Gen Y folk, but seriously, it happens once a month, at the same time. Do we really need to sign up to a subscription service? Vogue magazine, yes. Tampax? No thanks.

And while a lady’s “women’s business” might well be a “regular and expected event” can the same be said of the need for condoms and incontinence products? Let’s leave the incontinence products aside (this blog already has a high cringe factor) and concentrate on the contraception. If sex has become something you can bank on a certain number of times a month at regular intervals, you’re either very lucky or very very sad.

Discuss.

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Jen Bishop

Jen Bishop

Jen was the publisher at Loyalty Media and editor of Dynamic Business, Australia's largest circulating small business magazine, from 2008 until 2012. She is now a full-time blogger at The Interiors Addict.

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