Inc.

When faced with a partnership proposal ask these questions to determine if the deal is truly a strategic partnership or a sham.

Convey your message, convince your audience, and confirm where they stand. A method from the master of rhetoric himself.

In Washington, there’s no start-up like an election campaign. And there’s no quicker way to miss your mark than with a lackluster slogan.

How a management team prepares for and manages a crisis is what sets a great business apart from a mediocre one. Here are a few steps key to PR success in the face of disaster.

Effective communication is critical in any business and it’s not always necessary to use words. Here are some body language techniques that work.

Are you neglecting your company’s LinkedIn presence? Here’s how to give your page some TLC.

Google, Apple, Amazon, and Facebook all know the strategy. Here’s how you can make it work for your business.

Chances are, you’re still trying to pitch the big ‘home run’ story. Ain’t gonna happen. Try these angles instead.

If you want the world to recognise you as an expert, you need to know your stuff–and know your turf.

Do you wear black like a New Yorker, or take risks with bold and bright colours? What about your decor? These tips can help you stand out from the crowd and exude confidence.