The way we do business today is almost unrecognisable compared to how we worked only a few years ago. The emergences of digital technologies are changing the way we work. From invoicing customers on your mobile phone to Skype calls with clients based thousands of kilometres away, business life as we know it has changed […]
Creating an offline marketing strategy is often neglected by small businesses, because online marketing is cheaper, more convenient, and increasing in importance for generating sales. Online purchases are on an upward trend each year, so it makes sense to allocate more resources to online marketing. However, offline marketing is still effective! Because fewer businesses are […]
As Citrix’s small business bootcamp draws to a close, we recap the key learnings helping you to build effective mobile workspaces addressing today’s business needs If you think the latest technologies and IT trends are exclusive to global conglomerates with expansive budgets then I’m here to tell you, you are wrong. You might be surprised […]
Today’s customer journey is increasingly fragmented and complex as consumers interact with brands offline and online across multiple channels. We might have a quick browse online during our lunch breaks, skim through Facebook on the commute home and have a casual glance at our iPads while watching TV. To add to this, customer expectations are […]
Search Engine Optimisation (SEO) can be a really complicated science. So it makes sense that people have a lot of questions about this valuable online marketing tactic. Whilst there are many who do understand the basic fundamentals of SEO; the ever-growing changes, strategies and processes can be a lot more comprehensive. SEO can seem like […]
Internet of Everything (IoE) has become a generic term used to describe introducing connectivity and intelligence to pretty much any inanimate object you can think of in order to give it added functionality – everything from a slow-cooker that connects to the internet, to connected cars, to a smart bed that monitors sleep patterns! Smart […]
If you ask people what their perception is of an online business, majority will describe an e-commerce site or a website that sells merchandise. But there are many ways you can have a business online without directly selling products and services. You can set up an informational website which generates revenues through advertising placements. Or […]
With the ever growing rate of electricity prices, it makes sense for business owners to take a good hard look at their energy costs. Chances are you’re losing out on money. When you’re operating a business, it can be common to ‘forget’ about the cost of energy and efficiency. Energy costs are rarely put into […]
Week 5 of Citrix’s Business Bootcamp will empower you to build a secure IT environment without compromising workforce mobility As you move to the cloud and rollout your subsequent enterprise mobility strategy, there is one critical area you must not overlook – IT security. Enabling employees to access data and work on the move from […]
Now more than ever, it’s crucial for businesses to be technologically enhanced to keep up with the fast-paced competition. Simple procedures must now happen in seconds, and data must be available at any location so businesses may function fast and efficiently. The cloud system offers this advantage to every business, making it a necessity if […]
