More than 70 percent of Australians regularly use the internet as a valuable research tool when looking for suppliers and products. So, how do small to medium businesses effectively gain access to this potential pool of customers? Many SMEs are already advertising online and using search marketing to promote their businesses. It helps to increase […]
Bob Baldwin, the Parliamentary Secretary to the Minister for Industry, Tourism and Resources, today officially launched the Australian Government’s Intellectual Property Management Manual. Mr Baldwin said the Australian Electrical and Electronic Manufacturers’ Association Ltd (AEEMA) received a $59,509 grant from the Industry Cooperative Innovation Program (ICIP) for the project. “The $25 million ICIP program aims […]
Collective bargaining could help smaller retailers achieve a fairer tenancy deal, particularly in shopping centres, says Graeme Samuel, chairman of the Australian Competition and Consumer Commission. “I remain perplexed as to the unwillingness of centre tenants to engage in some form of collective bargaining with centre landlords – for surely this approach would offer a […]
Treasurer Peter Costello launched a Productivity Commission inquiry into retail tenancy leases following concerns expressed by Fran Bailey, Minister for Small Business and Tourism. The federal inquiry comes in response to Minister Bailey’s comment about commercial leases for small business tenants. "Small business tenants are telling me that they are worried about the difficulties they […]
Searching the colossal Asian market for suppliers can be challenging and time-consuming, but thanks to Premier Connect, a business matching service offered by the Hong Kong Trade Development Council, Advantage Air sourced suppliers and had production up and running in no time. Perth-based air conditioning company Advantage Air has come a long way since starting […]
Research confirms that multi-sensory retail spaces are more likely to see profits. Retail psychology is not a new concept, but has advanced with help from new technology that enables retailers to profile consumers and change their marketing accordingly. These developments include special camera technology and digital signage that respond, in real time, to the gender […]
While there are many demons that visit business owners in bed at night, one ranks consistently at or near the top of the nightmare list – staff. I see staffing as consistently presenting four challenges to businesses: • The empty seat kills your momentum. You know you could take on more business or expand locations, […]
While perceptions may be changing, Kylie Beaufoy says many businesses still fail to see the value of good marketing. Here she sets out to dispel some key misconceptions. Lord William Heskith Lever, the founder of Lever Bros once said, "Half my advertising is wasted, the problem is which half". In today’s deregulated marketing environment, the […]
The exponential growth of technology use in business has fundamentally blurred the boundary between our private and professional lives changing how, where and when work is done. Denis Stevens looks at how managing a mobile phone fleet can help the bottom line Along with most managers of my generation, I remember mobile technology being expensive, […]
Experiential marketing seems to be the new ‘buzz’ term, with major players from Coca Cola to Unilever embracing this new phenomenon. But what is experiential marketing? By Jo Nagle Why are more and more companies shifting substantial investment towards experiential marketing? Is this just another industry fad that will fade in time? Or is implementing […]
