Marketing campaigns don’t have to be expensive and fancy to capture attention. Basic principles should be all you need to sell your product. Most small businesses don’t have big marketing budgets, but any company can attain good results by sticking to the fundamentals of marketing for their campaigns. Graeme Chipp, managing director of strategy and […]
While lacking experience, apprentices and trainees can bring practical and financial benefits to a business. Diving into this recruitment pool might quench your skills drought. The skills shortage is crimping business throughout Australia, but apprentices and trainees can fill the void. Inexperience is not necessarily a negative. Filling these blank slates with industry-specific knowledge can […]
We asked our experts for their top tips for creating the perfect online presence. From choosing a domain name and hosting provider to designing and driving more traffic to your site, here's their best advice: Domain Names Keep it Short Good domain names are short. As a guide try to go below 12 letters and […]
If you can get people to come to your business website, you stand a fair chance of making money. But how do you attract those visitors? We look at three Australian businesses making use of techniques such as microsites, online auctions and blogging to maximise their online potential. Developing a basic online presence is a […]
While closing sales is what gives the most joy to business owners, it’s never going to happen without the fundamentals. Brett Lowe explains. I haven’t yet met a business proprietor that isn’t pushing for more sales. I hear quite commonly “If only we could close more sales, business would be much better!” Well the reality […]
Data is being generated at an exponential rate and technology is becoming ever faster. The demand for seamless and efficient access to historical information is also increasing as regulatory bodies continue to drive compliance legislation. The boom in data growth is unavoidable and is placing ever-greater demands on data storage. Many data managers are saying […]
There are still a number of ways that people can reduce their taxable income before the end of the financial year. For instance, if your spouse is on a lower tax rate, they should hold income-producing investments. Other tips include: Salary sacrifice A salary sacrifice arrangement can help reduce taxable income but must be put […]
There are plenty of tips for job seekers on how to behave in an interview, but what’s the secret to successfully conducting one? Using the right interview techniques can help employers identify a candidate that is not only technically competent, but a good fit for the company culture as well, according to Nina Mapson Bone, […]
The Penrith Valley Business Expo, on 14 and 15 May at the Panther Exhibition Pavilion, has set its sights on providing businesses with education, promotion and networking opportunities. The expo, supported by the NSW Department of State and Regional Development, also includes a business-to-business trade show for businesses that provide products, services and local assistance. […]
Consumer concerns about the state of the environment have resulted in companies looking for proactive ways to reduce their impact on the environment. However, the greening of a business goes beyond the redesign of products and services to make them more ‘eco-friendly’. It also involves companies making a commitment towards reducing their use of non-renewable […]
