The business world is turning green, and if you haven’t already, maybe you should consider joining the masses. Not only will you be helping the environment, but you’ll be helping yourself by cost saving and efficiency. To start, conduct an environmental audit to measure the amount of waste your business produces, then look for ways […]
Good signage is often the saviour of a misguided customer or a directionally-challenged individual. So if you’d like potential customers to find you when you’re starting out, create the maximum impact possible with your sign design. Research shows 50 percent of customers discover suppliers because of their signs, and around three quarters of consumers develop […]
Whether you like it or not, emails have become the staples when sending out marketing messages. It isn’t rocket science, but a little effort can go a long way. Here are some tips to increase your email savvy: Don’t try and send a single message out to everyone. Think about the content and personalise it […]
Unconscionable conduct is an action taken by an individual or business against a customer or potential customer that exploits a known disadvantage of that customer. Disadvantages may include, but are not limited to: age, mental capacity, physical capacity, financial capacity, linguistic ability and unequal bargaining power. Unconscionable conduct includes: selling the customer unsuitable goods or […]
Many websites are too decorative, losing the ability to communicate by using colour combinations that give readers a headache. To ensure your website visitors receive the information they came for, use this checklist: Give text enough contrast by using a neutral background with a strong font colour or vice versa. Don’t use fancy text for […]
Staff often have a healthy distrust of managers who pay a lot of lip service but don’t commit words to action. A simple way to gain your employees’ trust is to do what you say you will do. Too often, managers make announcements to maintain the facade of keeping everyone up to date when the […]
If you use the promise of free gifts to attract customers, be aware of the legal ramifications. If your promotion states that every purchase receives a gift, it is unlawful conduct to refuse to give a customer the gift upon purchase. If gift numbers are limited, you must indicate this on promotional material and inform […]
Written references are a good way to reward occasional staff such as those on contracts or doing work experience. Date the reference and specify the time period in which you worked with the person. Outline the role and what the person achieved in that role. Specify in what capacity you are able to give the […]
The Government’s temporary Investment Allowance, announced in December, is a positive move for the asset finance industry and the broader economy. The ten percent investment allowance, in the form of an additional tax deduction, effectively provides the owner of new assets purchased with an upfront additional tax deduction of ten percent of the asset cost […]
Creative retailing engages customers and gives them a special experience, or at least a way of interacting with products and services to assist with and encourage purchase. Philip Smith looks at the art of experiential shopping, and how it can help your business and enhance the shopper environment. Experiential shopping goes way beyond function. It’s […]
