Good signage is often the saviour of a misguided customer or a directionally-challenged individual. So if you’d like potential customers to find you when you’re starting out, create the maximum impact possible with your sign design.
Research shows 50 percent of customers discover suppliers because of their signs, and around three quarters of consumers develop their impressions of a company and its products due to the signage on the business’s vehicle.
Signs can basically convey your image to customers, communicate what your business does and point out your location—all in all, a cost-effective way to market your business.
