Home topics technology digital-marketing-social-media Digital Marketing Digital How to spot the BS when hiring a digital agency Brad Amos October 18, 2018 With literally hundreds of digital agencies to choose from, it’s important you choose to work with an agency who really knows what they’re doing. But if, like most of us, you don’t understand the ins and outs of the digital world, how will you know whether the agency is right for you? Brad Amos, Course Coordinator and lecturer at the University of Sydney Masters of Marketing Program, has provided his insight to help navigate the whole onboarding of a digital agency process. Your first conversation If you’re talking about the nuts and bolts of technology in your first conversation with a digital agency, it means you’re having the wrong conversation. Any prospective agency should be spending their time getting an idea of who you are, what your business objectives are and working out exactly who your target audience is. When meeting with a client, no matter what the agency size, their first task should be understanding the reasoning behind your brief. Then, after the goals, or objectives are understood, the agency should then research the target audience as they’re the people who will be using whatever the agency creates! The ins and outs of the specific technology should only be discussed once a very clear image of the problem has been achieved! Their portfolio Most agencies will have their portfolios available online but if not, it’s fair to