Home topics start-up-entrepreneur starting Advice Managing Starting Advice Seven lessons from a 35-year business journey Julie Parkinson May 30, 2012 A business owner learns a great number of lessons over the span of their journey; from the need to be open to opportunities to not taking things too personally. One 35-year veteran is sharing the seven most important lessons she’s learnt over her many years in the workforce. Having been in the workforce for more than 35 years, there are many lessons I have learnt. Some have been easy and others have been tough, but they all taught me something of value. Everyone has their own journey, but sharing your successes and failures with others can help them to learn something that they can use in their own life. So what have I learnt? Here are my top seven lessons. 1. Do something you are passionate about No one is ever going to feel 100 percent positive about their job all of the time, but you are setting yourself up for a greater feeling of success if you love your field of work. And whatever career you choose, it needs to align with your values. Your career should make you feel enriched, engaged and good about getting out of bed in the morning. Building a business has not been easy but ten years since I started the IEC journey, I still feel passionate about the world of executive coaching and what it can do for others to help them achieve