#Ip Australia
New tech tool streamlines the trademark application process for small businesses
An online tool designed to make it easier for small businesses to apply for a trademark and secure a brand name has been launched by the Australian Government agency responsible for administering IP rights and legislation. Trade Mark Assist, unveiled today by IP Australia, helps users to: check whether their proposed trade mark complies with […]
IP Australia adopts image recognition tech to help SMEs better protect their trade marks
The national intellectual property agency has introduced world-leading trade mark image recognition technology to make it easier for Australia’s small businesses and entrepreneurs to protect their logos and brands. The technology has been incorporated into IP Australia’s new Australian Trademark Search Tool to make the process of searching for similar logos simpler and faster for […]
We’ve punched above our weight without going head to head with big players: Holocentric CEO
Home-grown Business Management Systems (BMS) provider, Holocentric has outbid larger international companies for tenders in Australia by harnessing the strengths of being a smaller operation and eliminating, where possible, the need to go head-to-head with better-resourced competitors, according to its CEO, Bruce Nixon. The tech company, which has offices in Sydney and Canberra, has worked […]
How to fail in business without really trying
Back in the brick-and-mortar days all any upstart needed to launch a new venture was a bank loan and a bit of gumption. And while the rules of commerce and capital have remained fundamentally the same, there have been seismic shifts in the technological and marketing landscape. That means businesses have to be more forward […]
Trade mark applications at record levels
A rare piece of good news for business has been revealed in figures released by IP Australia, which found trade mark applications have risen to pre-GFC levels.
Small businesses encouraged to protect their brands
A seminar in Brisbane today will provide small and medium sized businesses with advice from the experts on how they can protect their valuable brands by using Australia’s trade mark system.