Ever receive an unfair review online? Did it damage your brand reputation and Google ranking? Two people who understand this problem well are Andrew Whitford and Nick Bell. Andrew is a digital marketer, and his experience with brands in the past has given him an insider view of the real challenge that businesses are facing in […]
A company that sold solar panels has been ordered by the Federal Court to pay a $145,000 penalty for disseminating fake testimonials and making false country of origin product claims.
The Australian Competition and Consumer Commission (ACCC) has recorded an increase in misleading conduct related to bogus online reviews.
How many of us, when considering making a major purchase, deciding where to go for dinner, or thinking about our next holiday, scour review websites for inspiration and guidance?
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