Home topics small-business-resources Image Credit: Amy Hirschi on Unsplash Recruitment Small Business Recruitment How SMEs can compete to attract top talent Kate Furey October 29, 2021 Just as consumer branding aims to build positive recognition for a product with its current and potential customers, employer branding aims to build positive recognition for an organisation with its current and potential employees. Employer branding is particularly important for SMEs. While they are often incredibly dynamic and attractive places to work, some job seekers assume that larger organisations can offer them more — whether that takes the form of a bigger salary, greater opportunities for progression, or more perks. SMEs, therefore, need to go the extra mile to demonstrate they’re a highly desirable place of work, especially when they’re competing with large, well-established organisations. For SMEs, the key to attracting top talent is to focus on the unique qualities and strengths that only they can bring to the table. Below are some examples of what these attributes might be and how to leverage these in recruiting. Individuals have a direct impact on the business One of the most attractive things about working for an SME is an individual’s potential influence within the organisation. At a smaller organisation, each employee is essential to the company’s success and can have a say in its direction. There are countless examples of SMEs that have gone on to have a significant impact and become leading brands. Two local examples include Zoe Foster Blake’s skincare company Go-To Skin,