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Why you should manage your own social media

Hiring an outside consultant may seem like a good idea, but keeping the task in-house makes better business sense. Here are a few reasons why.

I make my living as a business-aligned communication strategist. Basically, that means businesses and brands hire me to create and publish editorial content that engages their audience in ways that relate to specific business goals and objectives.

While consultants like me offer a valuable service, managing your company or brand’s social media in-house is a better option, especially if you are active on social utilities like Facebook andTwitter. Here are four reasons why:

1. No one knows your business like you and your team. The members of your in-house team have their fingers on the pulse of your business and know its goals better than an outsider. Consultants like me offer a valuable service, but we can’t possibly know everything that’s happening in the daily life of your business or brand.

…to read this article in full, visit leading US entrepreneurial resource, Entrepreneur.com