Two reports today indicated that the social media giants may be looking to run video ads on their platforms.
Facebook and Twitter might soon launch video advertisements, according to two separate reports.
According to Ad Age, Facebook will debut online video advertisements this summer.
Ad Age continued: “While the format of the units isn’t totally nailed down, it’s widely assumed that they’ll be autoplay and presented in a video player that expands beyond the main news-feed real estate to cover the right- and left-hand rails of users’ screens on the desktop version of Facebook.” In other words, users might not have a choice whether or not they see the ads.
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