How to stand out among bigger brands on Google

These three tips can help small businesses develop a strong brand identity and improve their SEO.

Google loves big brand names, and for good reason. But that doesn’t mean smaller companies don’t stand a chance when it comes to search engine optimisation (SEO).

In regard to natural search results, the better the results Google can deliver, the more people will use its service. To provide the best possible results, Google tries to identify website elements that provide quantifiable proof that users find a given site valuable, as well as to refine its ranking algorithms to ensure that these factors are prioritised. Website branding falls into this category because users tend to trust and engage more with website brands they know than with lesser-known competitors.

Spend time on any SEO news website and you’ll likely find dozens of articles about how difficult the world’s largest search engine is making it for small-time webmasters to compete with the big brand boys. But instead of bemoaning the fact that bigger brands seem to receive advantageous treatment in natural search results, follow these three tips to harness the power of branding for your own site:

1. Develop your visual brand.

Just because your website only has a handful of pages doesn’t mean you can’t create a strong brand. Not only will developing your own distinctive brand pay off when it comes to SEO, it can also be an effective way to generate business.

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