Facebook rolls out verified pages

The social-media giant will now identify pages that are managed by high-profile businesses and celebrities.

If you’ve been on Facebook today, you might have noticed a small blue check mark next to the names of celebrities and businesses on timelines, in search results and elsewhere on the site. That’s because the social networking giant today has released verified pages.

Much like Twitter’s verified accounts, the goal is to allow users to find authentic accounts for high-profile people and businesses. If a person knows immediately that your Page represents your brand, the idea is that more people will like your page.

For now, verified pages are being reserved specifically for well-known public figures and other pages with large followings, Facebook says. These can include celebrities, journalists, government officials and popular brands. Facebook, however, did not say how large a following a page needs in order to qualify for verified status.

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