Over 50 per cent of Australians are dreaming of becoming entrepreneurs, according to Optus research.
Of the 1,055 Australians aged over 18 surveyed, 57 per cent expressed a desire to pursue entrepreneurial exploits to free them from the daily grind.
The survey pointed to young Australians as the strongest dreamers, with 69 per cent of 18 – 24 year olds and 67 per cent of 25 – 24 year olds most likely to turn hobbies into small business ventures.
Not to be outdone, 53 per cent of baby boomers also expressed their desire to embark on business endeavours.
The current digital age is clearly playing a major role in the areas of interest for potential entrepreneurs. 43 per cent of Australians pointed to the online sector as a business area they would like to be involved in. Men (47 per cent) were found to be more likely than women (39 per cent) to enter the e-business sector.
“It’s great to see that online ventures top the list for budding entrepreneurial Aussies,” said Reid Meldrum, Head of Small and Medium Business at Optus. “Setting up your own business can be a daunting prospect when you aren’t a tech expert.”
Other areas of interesting include arts and craft (21 per cent), café or coffee shop (20 per cent), and a fresh produce-selling market stall (19 per cent).
