Here’s what separates the leaders from the followers online.
A mentor of mine once gave me a simple test. He said, “If you want to know if you’re a leader online, just see if you have any followers.” Simple, right? See if you have anyone following your footsteps.
Online leadership is about leveraging digital platforms such as blogs, YouTube, Twitter, LinkedIn, Facebook and other networks to build a loyal following of people who want to learn more about and benefit from your experiences and expertise. For business owners, this can help generate more exposure, prospects, sales and access to better employees.
The way to gain online followers and recognition in your industry is often through courageous movement in a new direction. Here are five ways you can stand out as a leader online:
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