Your old tweets and Facebook posts may come in handy someday. Here’s how to make sure they aren’t lost forever.
While it might be difficult to imagine that you’ll ever need to revisit a Facebook post from two years ago or see what a customer tweeted to you last April, there are certain times you might need to. And if you haven’t taken steps to back up your social media posts, you might be out of luck.
Social media data essentially is no different than company emails or printed memos. In case of a dispute, social media records fall under the e-discovery process mandated by the Federal Rules of Civil Procedure. Besides the legal issues, having a full record of your social media interactions can help you quantify your marketing efforts and follow up on customer service issues.
But what happens if your accounts get hacked and all your social data disappears without a way to retrieve it? Twitter and Facebook both offer links where you can download an archive of your site history but to get the full picture, you’ll need the assistance of a social media back-up service. Here’s a look at three tools you might consider trying:
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