Customer relationships are all about emotions rather than features and functions.
Relationships are emotional rather than intellectual. Therefore, rather than treating customer relationships as business agreements, approach them as an interaction between your emotions and those of the customer. This requires mastering three emotional skills:
1. Self-awareness
Emotional openness strengthens relationships. However, you can’t be emotionally open if you’re not fully aware of your own feelings.
Self-awareness allows you to understand and identify the emotions you’re feeling and predict how those emotions might affect your behavior. You can compensate so that you don’t do or say something that you’ll later regret and even use your emotions to build a stronger bond.
…to read this article in full, visit leading US small business resource, Inc.
