Catriona Pollard blogs about using YouTube to bring exposure to your business.
“Video carries a lot more impact than text – yes video is linear and your audience has to sit through it – but video gives you the chance to create an impact, guide your audience through things and give your audience the chance to really get to know you.”
The 2011 City of Sydney Business Awards has broken all records, with 640 small businesses nominated and over 67,000 votes tallied.
Search Engine Optimisation (SEO) can be a little like a game of Snakes and Ladders. Certain valuable, relevant content creation can lift your rankings while other techniques like “keyword stuffing” mean you ride the slippery snake downward on Google rankings.
Catriona Pollard delivers a checklist to ensure you’re using social media appropriately in your business.
“Before you sign up and start Tweeting or Facebooking, you should think about the social media strategy. This means taking time to stop and think about what you want to accomplish.”
With just a few days left to cast votes in the 2011 City of Sydney Business Awards, organisers have noted a rise in the number of nominated businesses running innovative social media campaigns.
Robert Moorman blogs about whether SMBs should invest time in DIY business videos, or just outsource it.
“With video becoming more affordable and available, there’s never been a better time to invest in some good quality video to help build your brand and enhance your business outcomes.”
The sixth Digital Citizens event, “Startups, small shops and bootstrappers: the real value in social media and digital PR for small business” will discuss both the benefits and the pitfalls of using the social ‘social media’ to reach customers
Social media has jumped to the top of the priorities list for Australian-based contact centre managers as companies look forward towards the new financial year
Businesses are quickly catching on to the social network phenomenon, with more and more investing time and money into developing an online social profile.
