People are increasingly tuning in to videos, but maybe not yours. Here’s how you and your startup can become a YouTube sensation.
Ever wonder what it takes for a video to net millions of views? Well you can stop wondering.
Advertising publication AdAge recently released its first ever Viral Video Awards, a contest looking for the biggest tear-jerker ad and the funniest video ad. The respective winners were Expedia’s “Find Your Understanding,” a video depicting a father traveling to his lesbian daughter’s wedding and Liquid-Plumr’s “Double Impact,” a plumber video full of innuendos.
While these are huge companies pouring resources into production, videos don’t go viral based on budget but rather content. Take for example, the famous “Will it Blend?” videos, put on by blender company Blendtec. The videos show the strength of the appliance by blending items like iPads, golf balls and rake handles. The first video put out by Blendtec, one depicting marbles getting crushed, garnered more than 6 million hits, and it reportedly only cost $50 to create. The company has now produced a number of videos with the most successful one nabbing more than 15 million views.
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