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How to Sell to Chinese Consumers: three tips

Last year, one of my colleagues built two semi-detached houses, wanting to sell one. His question to me was: How do I sell it to a Chinese buyer? There’s an implied understanding in that question that Chinese buyers will pay a premium to acquire a property. Besides possible higher premiums, the other reason to target […]

Barry Li · 2 min
Growth | Import | Export

The Chinese market ‘dances to the beat of its own drum’: how SME exporters can succeed

While China is Australia’s biggest export destination, it’s a notoriously tricky market to enter – even for multinationals. So, how do export-driven Australian SMEs form lasting connections with Chinese customers? Dynamic Business spoke to Joe McGuire, Global Head of Sales & Partnerships with Airwallex, a Melbourne fintech start-up specialising in cross-border payments. Dynamic Business: What […]

James Harkness · 2 min