Tag: Topshop

Armed with a box of digital toys, Sydney’s Annabelle Smith is raising social capital for her clients by making it fun for consumers to engage with brands at events and share their experiences online. She is the founder and director of Social Playground, considered the first company in Australia to ‘take the Instagram experience offline’. […]

Topshop’s Sydney store opened this week, to the kind of hysteria local retailers can only dream of. We spoke to COO David Shepherd yesterday, who delivered some lessons for small businesses about how delivering the best product is the key to success.